Regional Sales Manager - Mid-Atlantic/North Florida

Brunswick Corp.•Edgewater, FL

45d•$82,000 - $133,000

About The Position

The Regional Sales Manager is responsible for driving sales growth, strengthening dealer relationships, and expanding Boston Whaler's market presence across an assigned territory. This role supports the company's mission of delivering the safest, highest-quality boats on the water and an exceptional ownership experience for every customer. The RSM will work collaboratively with dealers and internal teams to achieve wholesale and retail sales targets, improve customer satisfaction, and ensure regional performance that supports overall company profitability. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

Minimum 5 years of retail sales or channel management experience, preferably in the marine, RV, or automotive industries.
Strong communication, presentation, and negotiation skills.
Ability to analyze data, identify trends, and make strategic recommendations.
Willingness to travel extensively, including some weekends for dealer visits, boat shows, and other events.
Working knowledge, or ability to quickly learn various technologies and platforms

Nice To Haves

Bachelor's degree in business, marketing, or a related field preferred.
Boating experience is strongly preferred.
Location in-territory is ideal, but not mandatory

Responsibilities

Achieve annual wholesale and retail sales goals by partnering with an established network of Boston Whaler dealers.
Identify strategies and action plans to grow market share, improve dealer performance, and increase NPS scores.
Implement and support the company-approved sales and distribution plans ensuring total market coverage and penetration.
Analyze market data and dealer performance to make informed recommendations that drive regional growth and profitability.
Manage available incentive funds to maximize retail impact while maintaining budget compliance.
Build and maintain strong dealer partnerships through regular communication, coaching, and field visits.
Support dealer inventory management, ensuring alignment with regional demand and company objectives.
Collaborate with dealers on marketing initiatives, retail promotions, and events such as boat shows, demo days, and open houses.
Recruit, onboard, and develop new dealers where appropriate to strengthen Boston Whaler's network.
Educate dealers on new models, product features, incentive programs, and best practices to improve sales execution and customer satisfaction.
Partner with Marketing, Product Development, Engineering, and Finance teams to share market insights and support product and program development.
Provide regular field intelligence regarding competitive activity, market trends, and consumer preferences.
Deliver timely and accurate reports including call summaries, inventory analyses, expense documentation, and travel itineraries.
Represent Boston Whaler in a professional, polished manner consistent with the brand's premium positioning and customer expectations.
Demonstrate products and features to end users and assist in sales training of dealer personnel.
Promote best practices to enhance the customer ownership experience and strengthen long-term brand loyalty.