Regional Sales Director - West Michigan

American House Senior Living Communities•Grand Rapids, MI

About The Position

Under the direction of the Senior Vice President of Sales and Marketing, this position is responsible for ensuring that the programs and services delivered are consistent with American House’s philosophy of Senior Living and that the highest quality of customer service is provided for our communities, supporting their ongoing efforts to maintain and increase occupancy. Candidates must reside in the West Michigan Area.

Requirements

Degree in sales and marketing or related field preferred
Five years minimum experience in leasing with proven success
Ability to manage a budget
Excellent communication skills and a compassion for older adults
Must possess and maintain a valid driver’s license and current auto insurance
Ability to read, analyze, and interpret facility forms, signs and product instructions. Ability to speak clearly and interpret verbal communication.
High degree of interpersonal relationship skills
Strong organizational and time-management skills
Considerable initiative, judgment, and leadership skills
Telephone skills
Problem solving and logic skills
Computer skills

Nice To Haves

Sales management experience preferred

Responsibilities

Motivate and energize team to make proactive decisions in all communication with prospects and referral sources
Participate in the sourcing and interviewing of our Community Relations Directors
Generate sales ideas and determine best way to drive traffic with the Marketing/Advertising department
Manage relationships with corporate referral agencies (i.e. A Place for Mom, com, etc.)
Train new CRD's on the sales & marketing playbook
Train and support on-site teams in sales closing and outreach relationship building using the American House Sales & Marketing Playbook, and utilizing lead tracking software (Yardi)
Provide one on one sales coaching through weekly coaching calls and analyzing weekly occupancy reports
Perform weekly regional Focus Calls for under-performing properties with RDO's, Community Relations Directors, Executive Directors
Collect and manage quarterly marketing plans for each community
Collect and manage bi-annual competitor analyses by building and compile/manage bi-annual analyses by county including new development areas
Manage the positioning of all communities (including new developments and acquisitions) with Marketing team in terms of branding, marketing, and advertising
Research and identify senior living industry trends as they relate to your department
Conduct a 20 minute training session on current American House Sales Systems issues at each Executive Director meeting
Coordinate with operations team on managing budgeted sales and marketing expenses for each community in the region
Travel to various locations and attendance at identified corporate meetings is
Maintain and/or increase occupancy and revenue through outreach sales training and relationship