Director, Regional Sales - Mid-West

Vericel Corporation • Minneapolis, MN

1d • $155,000 - $224,000

About The Position

The Regional Sales Director is responsible for driving the success of their assigned region through strategic leadership, talent development, and sales execution.  This role oversees a team of Territory Managers and partners cross-functionally to ensure commercial objectives are met or exceeded. Region: This region oversees the following states: Minnesota, Wisconsin, Nebraska, Iowa, North Dakota, South Dakota, Missouri

Requirements

• Bachelor’s degree in business or marketing.
• 10+ years of experience in pharmaceutical, biotech, or medical device sales, ideally in orthopedics.
• 5+ years of direct leadership experience managing a sales team.
• Must have track record of exceeding sales goals in an OR environment.
• Strong financial and business acumen with experience in forecasting and budget management.
• Proven ability to lead through change, problem-solve, and influence cross-functional partners.
• Understanding of medical reimbursement (billing, coding, coverage, and payment) in the healthcare system.
• Proven ability to develop and manage high-value accounts, build long-term customer relationships, and drive revenue growth.
• Ability to work independently, manage multiple priorities, and adapt in a dynamic environment.
• Must manage daily travel demands, including occasional overnights and weekend days.

Responsibilities

• Meet or exceed regional sales goals by executing aligned commercial strategies
• Analyze market dynamics and regional data to guide resource allocation and sales optimization.
• Liaise with Marketing, Market Access, and Sales Operations to execute on regional and national plans.
• Monitor territory and regional performance through regular business reviews.
• Recruit, onboard, and retain high-performing Territory Managers.
• Coach and develop team members through consistent field visits, feedback, and performance management.
• Foster a culture of accountability, collaboration, and continuous learning.
• Partner with Sales Training to ensure team alignment with current training initiatives.
• Establish and expand a network of customer industry contacts across assigned region.
• Support Territory Managers in strategic account planning and key customer engagements.
• Ensure Vericel is viewed as a trusted partner across healthcare systems.

Benefits

• Mission-Driven Work: Help bring potentially life-enhancing cell therapies to patients with serious medical conditions.
• Innovative Products: Work with a first-in-class therapy backed by clinical success and provider trust.
• Career Growth: Be a part of a growing organization with opportunities to expand your impact.
• Collaborative Culture: Join a supportive, cross-functional team that values passion, integrity, and excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 251-500 employees