Director, Regional Sales - Mid-West
About The Position
Join a Team That s Changing Lives! At Vericel, we are pioneers in advanced therapies for sports medicine and severe burn care. Our mission is to develop and deliver innovative, life-changing treatments that help patients regain mobility and improve their quality of life. Position Summary: The Regional Sales Director is responsible for driving the success of their assigned region through strategic leadership, talent development, and sales execution. This role oversees a team of Territory Managers and partners cross-functionally to ensure commercial objectives are met or exceeded. Region: This region oversees the following states: Minnesota, Wisconsin, Nebraska, Iowa, North Dakota, South Dakota, Missouri Focus Areas: Sales Strategy & Execution: Meet or exceed regional sales goals by executing aligned commercial strategies Analyze market dynamics and regional data to guide resource allocation and sales optimization. Liaise with Marketing, Market Access, and Sales Operations to execute on regional and national plans. Monitor territory and regional performance through regular business reviews. Team Leadership & Talent Development: Recruit, onboard, and retain high-performing Territory Managers. Coach and develop team members through consistent field visits, feedback, and performance management. Foster a culture of accountability, collaboration, and continuous learning. Partner with Sales Training to ensure team alignment with current training initiatives. Customer & Stakeholder Engagement: Establish and expand a network of customer industry contacts across assigned region. Support Territory Managers in strategic account planning and key customer engagements. Ensure Vericel is viewed as a trusted partner across healthcare systems.
Requirements
- Bachelor s degree in business or marketing.
- 10+ years of experience in pharmaceutical, biotech, or medical device sales, ideally in orthopedics.
- 5+ years of direct leadership experience managing a sales team.
- Must have track record of exceeding sales goals in an OR environment.
- Strong financial and business acumen with experience in forecasting and budget management.
- Proven ability to lead through change, problem-solve, and influence cross-functional partners.
- Understanding of medical reimbursement (billing, coding, coverage, and payment) in the healthcare system.
- Proven ability to develop and manage high-value accounts, build long-term customer relationships, and drive revenue growth.
- Ability to work independently, manage multiple priorities, and adapt in a dynamic environment.
- Must manage daily travel demands, including occasional overnights and weekend days.
Responsibilities
- Meet or exceed regional sales goals by executing aligned commercial strategies
- Analyze market dynamics and regional data to guide resource allocation and sales optimization.
- Liaise with Marketing, Market Access, and Sales Operations to execute on regional and national plans.
- Monitor territory and regional performance through regular business reviews.
- Recruit, onboard, and retain high-performing Territory Managers.
- Coach and develop team members through consistent field visits, feedback, and performance management.
- Foster a culture of accountability, collaboration, and continuous learning.
- Partner with Sales Training to ensure team alignment with current training initiatives.
- Establish and expand a network of customer industry contacts across assigned region.
- Support Territory Managers in strategic account planning and key customer engagements.
- Ensure Vericel is viewed as a trusted partner across healthcare systems.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
251-500 employees
