Regional Operations Manager

TBC Corporation

About The Position

The Regional Operations Manager (ROM) serves as a frontline ambassador of the Big O Tires® franchise brand, responsible for driving operational excellence, improving franchisee performance, and supporting profitable growth across assigned markets. This role provides hands-on operational support, targeted training, and consistent reinforcement of brand standards to both new and established franchisees. The ROM will leverage deep expertise in retail operations, training, and compliance to enhance store performance, lead franchisees through change, and accelerate the development of newly onboarded owners. Success in this role requires strong business acumen, exceptional communication skills, and a commitment to delivering high-quality field support that strengthens franchise relationships and enhances the Big O customer experience.

Requirements

Bachelor’s degree in Business, Operations, or a related field; equivalent professional experience may be considered.
2–5 years of progressive field operations experience in automotive, retail, or franchise environments.
Proven training, coaching, and presentation skills, with the ability to simplify complex operational concepts for diverse audiences.
Demonstrated ability to challenge, motivate, influence, and communicate effectively with franchisees and store teams.
Strong proficiency with Microsoft Office, including PowerPoint, Word, and Excel.
Demonstrated operational expertise, including P&L management, financial analysis, and performance improvement within a competitive automotive or retail environment.
Proven ability to work cross‑functionally with field teams and support departments.
Excellent organizational skills, with the ability to manage multiple priorities across a large geographic territory.
Willingness and ability to travel 80–90%, including overnight travel.
Ability to support occasional evenings and weekends based on store needs or training schedules.

Nice To Haves

Bilingual (Spanish/English) proficiency is a strong plus.

Responsibilities

Provide in-store operational support to new and existing franchisees for defined time periods to help them achieve operational proficiency.
Conduct structured onboarding and integration training for new franchisees, ensuring alignment with Big O operational standards and business expectations.
Analyze store operations and performance, offering practical guidance to drive improvement in sales execution, customer service, operational efficiency, and profitability.
Deliver supplemental and targeted training for store teams across key operational areas, including but not limited to:
Sales techniques and selling skills
Phone execution (Marchex)
Credit programs (Primary & secondary providers)
P&L management, financial stability, and improvement strategies
Labor management and controllable expense optimization
Point-of-Sale (POS) system essentials
Tire and automotive service fundamentals
Bay and scheduling management
Inventory processes and controls
Additional Big O training programs as business needs evolve
Review store operations to ensure compliance with Big O Tires brand standards, operational policies, and required processes.
Verify proper installation and readiness of store equipment, computer systems, software platforms, and other operational components necessary for franchisee success.
Build strong, trust-based relationships with franchisees by demonstrating value, delivering high-impact support, and acting as a reliable operational consultant.
Proactively communicate best practices, operational insights, and performance opportunities to help franchisees grow and sustain their businesses.
Work in partnership with Franchise Business Consultants, Division Vice Presidents, the Director of Operations, and other members of the Franchise Field Team to support market-level initiatives and strategic priorities.
Identify opportunities for cross-functional expertise and involve field partners as needed to accelerate franchisee performance.
Support execution of national and regional initiatives that enhance brand consistency and operational excellence.
Maintain accurate reporting and documentation of field visits, training activities, and franchisee progress.
Perform other duties as assigned.