Regional Marketing Specialist

Hawthorne Residential Partners•Atlanta, GA

20h•Remote

About The Position

The Regional Marketing Specialist is responsible for executing localized marketing strategies that drive traffic, support leasing performance, and elevate the brand experience across a portfolio of communities. Blending creativity with strategy, this role ensures that every campaign, partnership, and activation connects with audiences in a way that builds trust, enhances reputation, and supports the overall growth of our communities.

Requirements

2+ years' experience in marketing or related fields
Experience in marketing, branding, or content creation
Strong written and visual communication skills
Strong self-management skills
Oversees timelines and proactively advances projects to ensure on-time completion
Ability to manage multiple priorities and travel regularly
Comfort working autonomously and cross-functionally
Creative thinker with an eye for detail and storytelling
Must have a reliable vehicle to fulfill all the job’s functions.
Must have proof of liability insurance for same.
Bondable and Valid Driver’s License required.
Ability to read, write and verbally communicate in English.
Must be able to perform the physical functions of the position, which may include but are not limited to: Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch.
Must be able to lift a minimum of 60 lbs. as needed.
Must be able to communicate effectively both verbally and in written form with Senior Leadership team, Regional Managers, corporate team members, and outside vendors etc.
Must be able to apply principles of logical thinking to define problems, collect pertinent data, establish facts, draw valid conclusions, and initiate appropriate course of action.
The position requires the ability to perform advanced business mathematical functions.
Successfully complete pre-employment psychological and basic skills exam, including interest patterns.
Pass drug test and background check requirements.

Nice To Haves

Experience in multifamily, real estate, or hospitality strongly preferred.

Responsibilities

Execute Local Marketing Strategy
Implement marketing plans tailored to the market, audience, and leasing goals for priority and new development communities
Align all efforts with the overarching brand strategy and positioning. Adjust tactics based on performance, seasonality, and market trends
Identify and establish relationships with local businesses, influencers, and organizations to build strategic marketing and outreach plans
Plan and support resident events, campaigns, and community activations
Strengthen the brand’s presence as a connected and engaged community partner
Drive Traffic & Leasing Performance
Monitor and provide recommendations for lead generation channels
Analyze key reports to evaluate lead volume, quality, and trends
Ensure marketing efforts are aligned with each community’s occupancy goals, pricing strategy, and unit availability
Recommend and execute strategies to increase qualified traffic and conversions
Brand Consistency & Experience
Ensure all community marketing reflects the brand voice, tone, and visual identity of Hawthorne
Create and manage social media content, email campaigns, and on-site collateral
Partner with on-site teams to capture authentic, engaging content for high-level social media campaigns
Regularly audit and refresh community marketing materials to keep them current and impactful.
Coordinate signage, digital campaigns, outreach efforts, and promotional materials
Maintain Digital & Online Presence
Lead and execute social media strategies for active marketing campaigns, priority communities, and new development.
Partner with on-site teams to capture authentic, engaging content for high-level social media campaigns
Partners with the Digital Marketing team to ensure accuracy and optimization across community websites, ILS listings, and Google Business profiles
Monitor and support online reputation management, including reviews and ORA performance
Partner with on-site teams to improve response quality and engagement
Collaborate Cross-Functionally
Work closely with Community Managers, Regional Managers, and the Marketing Team
Provide guidance and support to on-site teams on marketing best practices and tools
Act as a liaison between field teams and corporate marketing

Benefits

Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time
Make an Impact: Enjoy 16 hours of paid volunteer time annually.
Recharge & Celebrate:
10 paid holidays + 1 floating holiday of your choice
8 hours off to celebrate your birthday
Future Planning: Company 401(k) match to support your financial goals.
Financial Wellness Reimbursement: Resources to support your long-term financial health.
Referral Bonuses: Earn rewards for bringing great talent to the team.
Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts.
Comprehensive Onboarding: Feel supported and prepared from day one.
Ongoing Learning: Tailored training programs to help you grow your skills and career.
Education Reimbursement: We invest in your continued learning.
Medical & Vision: Comprehensive plans designed for peace of mind.
Dental Insurance & Life Insurance: 100% company-paid coverage.
Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most.
24/7/365 Telehealth Access: Connect with doctors anytime, anywhere.
Wellness Incentives: Earn rewards for taking care of your health.
Long-Term Disability Plan: Added protection for life’s unexpected moments.
Leave Bank: Additional paid time off during medical emergencies or natural disasters.
Fitness Reimbursement: Cash toward your gym or fitness membership.
Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value).
New Parent Perk: One year of free diapers for growing families.