Regional Marketing Specialist

Avenue5 Residential•Portland, OR

34d•Hybrid

About The Position

Avenue5 is growing, and we are in search of a regional marketing specialist to join our dynamic team of Fivers! About Us We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we: Listen to our associates, recognize them, and give them room to grow Invest in our associates to help them become the best version of themselves Approach every important decision with our associates in mind Celebrate our associates’ successes and encourage them to raise the bar even higher Summary of Responsibilities: The regional marketing specialist serves as part of the Avenue5 business partner team that is responsible for property marketing performance in a region and/or portfolio of multi-family properties. This position suggests and implements innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. This role will assist in the day-to-day development of the property’s brand identity and the execution of the integrated marketing programs. In addition, this position supports the reviewing and analysis of a region's performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.

Requirements

Bachelor’s degree is required
Three to five years of experience in direct real estate multi-family marketing within the property management industry is required
Two to three years of pre-development, lease-up, and/or grand opening experience in the multi-family property management industry preferred
Two to three years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required
Two to three years of experience in websites, ILS’, Craigslist, SEO, SEM, and digital data aggregators is required
Two to three years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required
Two to three years of digital, creative, and branding agency experience required
Three to five years of experience in Google Drive, Google+, Google Analytics and Google AdWords is preferred
Ability to work independently and prioritize effectively in a fast-paced environment
Advanced level knowledge with MS Office Suite including Outlook, Word, PowerPoint, and Excel (including Excel functions)
Excellent written and verbal communication skills
Exceptional conceptual and creative thinking skills, as well as a solid knowledge of typography, color theory, design, and layout principles with a strong aesthetic sense
Exceptional project management skills are required (PMP certification is a plus)
Strong understanding of property management industry trends, issues, and emerging technology
Entrepreneurial mindset and go-getter attitude with a proven ability to work independently as well as in a team setting
Positive demeanor, voracious appetite to learn new things and excellent professional judgment
Required to complete and successfully pass the Avenue5 Fair Housing and Preventing Discrimination and Harassment training and other courses, if assigned
Required to maintain a regular schedule which may require working outside business hours, weekends, and non-traditional holidays
Hybrid in home office, site visits to local properties
Ability to travel (25%)
Exposure to an environment typically found in an office building
Ability to lift, push, and pull up to 25 pounds
Ability to remain stationary, move around, reach, and position oneself as needed for extended periods of time
Must be able to observe and detect signs of emergency through visual and/or auditory cues
Ability to communicate and express or exchange ideas with others, as well as those activities in which they must convey detailed or important instructions to other workers accurately, loudly, or quickly
Ability to perceive the nature of sounds at normal speaking levels, including the ability to receive detailed information through oral communication, and to make the discriminations in sound
Visual requirements including color, depth perception, and field vision
Ability to compare, copy, coordinate, synthesize, negotiate, communicate, and instruct
Ability to tolerate stressful situations
Ability to work under minimal to moderate supervision

Responsibilities

Collaborates with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all properties in the region and/or assigned portfolio
Recommends, in conjunction with the regional marketing manager, effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio
Implements creative, dynamic, and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)
Partners with on-site property marketing team in the development of collateral for websites, ILS’, Craigslist, social media and print to serve clients
Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance
Assists in reviewing and analyzing the budget for each property in the portfolio in conjunction with the operations team and clients
Understand the market landscape including technology trends, competitor strengths, and weaknesses as it relates to property management
Maintains a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management space
Collaborates with on-site sales team in exceptional sales techniques and salesmanship skills
Partners with property teams to create and implement strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services
Performs other duties as assigned