Regional Marketing Specialist

The Steadman Clinic•Vail, CO

35d•Hybrid

About The Position

The Regional Marketing Specialist – Colorado & Utah Divisions will play a pivotal role in supporting the growth, brand & reputation, and lead generation initiatives for The Steadman Clinic and The Orthopedic Partners. This role will serve as the on-the-ground marketing presence for The Steadman Clinic, executing local initiatives, strengthening physician and community relationships, and ensuring alignment with OCP’s enterprise marketing strategy. Additionally, the Specialist will act as a liaison for the Utah division, coordinating execution, creative alignment, and brand consistency across both regions. This is an exciting opportunity for a creative, organized, and relationship-oriented marketer who thrives at the intersection of brand storytelling, community engagement, and data-driven performance. This position will require on-site presence primarily in Vail, Colorado location; with occasional travel to Utah for on-site engagement. As such, a hybrid work arrangement may be considered for an individual able to maintain a regular on-site presence when needed.

Requirements

Bachelor’s degree in Marketing, Communications, or related field required; or equivalent work experience.
3+ years of experience in marketing, preferably in healthcare, destination marketing, hospitality, or luxury brand sectors.
Demonstrated success in content creation, event execution, or community engagement.
Excellent written and verbal communication skills with high emotional intelligence.
Strong project management and organizational abilities; able to handle multiple priorities in a fast-paced environment.
Familiarity with CRM, analytics, and digital tools such as Google Analytics, Mailchimp, or HubSpot a plus.
Comfortable collaborating with executives, physicians, and cross-functional teams.
Occasional travel to Utah division and other OCP locations as needed.

Responsibilities

Develop and execute regional marketing plans that align with enterprise priorities and local business goals for both Colorado and Utah.
Manage day-to-day local marketing initiatives, including events, sponsorships, referral outreach materials, and patient-facing campaigns.
Track performance metrics and support ROI reporting for regional campaigns.
Ensure adherence to OCP brand guidelines and The Steadman Clinic’s elite brand positioning.
Develop and localize marketing content that reflects the lifestyle, tourism, and destination-driven appeal of the Vail Valley and mountain region.
Support creative storytelling and partnerships that elevate brand visibility and patient acquisition from national key feeder markets.
Partner with physicians to enhance visibility through content, speaking opportunities, media features, and reputation platforms.
Serve as a trusted point of contact for physician-related marketing needs, helping translate clinical expertise into compelling, patient-centered communication.
Build and maintain strong relationships with practice administrators and local clinic staff to ensure marketing alignment with operational goals.
Collaborate with the Utah leadership team to ensure consistent creative direction, campaign execution, and reporting.
Coordinate with OCP’s enterprise digital partners to track performance and ensure seamless execution of Utah initiatives.
Support referral development, community partnerships, and event marketing as needed.
Plan and execute local sponsorships, patient education events, and community outreach initiatives.
Strengthening relationships with local and regional partners.
Represent OCP, The Steadman Clinic, and The Orthopedic Partners at regional events and conferences.