Regional Marketing Specialist

McKesson • Irving, TX

27d

About The Position

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you. Facing cancer takes great strength and courage. It also takes an exceptional team of medical professionals who utilize the most advanced treatments and technologies while providing the highest level of compassionate care to patients each day. The US Oncology Network is seeking a Regional Marketing Specialist to serve in a consultative, account manager capacity—advising practices within our network of more than 1,400 community-based oncologists nationwide on local marketing strategies to drive patient volumes. This client-facing role reports to the Senior Director of Practice Growth and Marketing, managing relationships with practices, local marketing teams, physician leaders, vendors and other stakeholders. The Regional Marketing Specialist acts as a trusted advisor, making recommendations, providing strategic guidance, and facilitating the implementation of marketing initiatives, rather than executing campaigns directly. The ideal candidate must be able to handle multiple responsibilities, and to efficiently juggle a workload in the face of shifting priorities and deadlines. Attention to detail is extremely important.

Requirements

• Degree or equivalent and typically requires 4+ years of relevant experience.
• Proven ability to build, maintain, and strengthen long-term relationships with clients, stakeholders, and cross-functional teams.
• Demonstrated success in client relationship management, serving as a trusted advisor and primary point of contact.
• Strong verbal and written communication, relationship and presentation skills
• Highly organized and detailed-oriented
• Strong strategic, analytical, and critical problem-solving skills
• Ability to plan ahead and prioritize tasks to achieve goals
• Data-driven decision making with knowledge of marketing analytics such as Google Analytics, Google AdWords, and social media platforms
• 3 + years related experience, healthcare preferred

Nice To Haves

• Experience with Workfront, or other project management software
• Proficient in Microsoft Applications
• Strong customer service orientation and commitment to client satisfaction and retention.

Responsibilities

• Serve as a consultative partner to practices in the designated region, analyzing local landscapes (referral and patient trends, competitive environment, market/practice dynamics) and recommending tailored marketing growth strategies for each practice.
• Build and maintain positive relationships with practice leadership, liaisons, and local marketers; meet regularly to review growth performance and provide proactive, data-driven marketing consultation.
• Advise on overall marketing spend and strategy, including media placement costs and vendor negotiations, making recommendations rather than executing purchases.
• Guide external communications (press releases, feature stories, byline articles), offering strategic input and recommendations to practices and marketing teams.
• Identify and recommend methods to measure performance and return on investment (ROI) of marketing activities.
• Project manage design work within The Network template system, collaborating with graphic designers via Workfront to deliver content for practice liaisons and marketers.
• Advise on a portfolio of marketing services that drive new patient visits (e.g., Reputation Management, brand awareness advertising, digital strategy), focusing on strategy and recommendations rather than direct execution.
• Advise on a portfolio of marketing services that drive new patient visits (e.g., Reputation Management, brand awareness advertising, digital strategy), focusing on strategy and recommendations rather than direct execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees