Regional Marketing Manager

Aamco Transmissions And Total Car Care•Horsham, PA

About The Position

REGIONAL MARKETING MANAGER GENERAL DESCRIPTION: This person will develop and execute marketing initiatives, measurements and analysis, and articulate results/insights of the marketing programs. As a key member of the Marketing team, this person will leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective. JOB DUTIES AND RESPONSIBILITIES: The right candidate will be a process-driven thinker who is comfortable taking initiatives for a continuous improvement mentality. Provide actionable and insightful information from marketing programs across all marketing channels. Assessing opportunities to improve customer profitability, validating, and tracking program performance, Develop and direct a variety of fact-based marketing tools and analysis that aid franchisees in driving traffic to their centers. Develop, maintain, and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection. Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness. Control ROI with thorough and thoughtful optimization Work with franchisees and markets to optimize marketing spend. Guide franchise and markets as to their most effective marketing channels Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels. Understand and provide support to franchisees on retention marketing. Complete analysis on retention marketing and assist franchisees on metrics. Work with agency partners to optimize and manage ongoing PPC campaigns. Prepare campaign performance reports and post-campaign analysis. Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues. Synthesize data into messages and very succinct presentations that aid in managerial decision making. Provide general marketing support to assigned regional advertising pools. Provide direction and input to assigned regional advertising pools to ensure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies.

Requirements

2 years' experience in marketing management in a corporate or agency environment.
2 years working experience optimizing and managing Google Ads campaigns.
Working knowledge of SEO, PPC, SMM and traditional marketing
Proven success developing marketing plans and campaigns.
Bachelor's degree in advertising, Marketing, Communications, or related field required.
Strong general knowledge of digital and traditional marketing
Demonstrated ability to work directly with franchisees or other clients.
Good working knowledge of SEO
Strong proficiency in Excel a must
Proficient in Excel, MS Access, and Microsoft Office products
Good analytical and problem-solving skills
Direct experience managing Google Ads campaigns.
Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
Excellent verbal and written communication skills

Responsibilities

Develop and execute marketing initiatives, measurements and analysis, and articulate results/insights of the marketing programs.
Provide actionable and insightful information from marketing programs across all marketing channels.
Assessing opportunities to improve customer profitability, validating, and tracking program performance
Develop and direct a variety of fact-based marketing tools and analysis that aid franchisees in driving traffic to their centers.
Develop, maintain, and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection.
Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness.
Control ROI with thorough and thoughtful optimization
Work with franchisees and markets to optimize marketing spend.
Guide franchise and markets as to their most effective marketing channels
Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels.
Understand and provide support to franchisees on retention marketing.
Complete analysis on retention marketing and assist franchisees on metrics.
Work with agency partners to optimize and manage ongoing PPC campaigns.
Prepare campaign performance reports and post-campaign analysis.
Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues.
Synthesize data into messages and very succinct presentations that aid in managerial decision making.
Provide general marketing support to assigned regional advertising pools.
Provide direction and input to assigned regional advertising pools to ensure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies.