Regional Marketing Manager

BMW Group•Woodcliff Lake, NJ

About The Position

Knowing the destination isn't enough: you need to know how to get there. Build up your own networks, exploit new ideas, consistently take the initiative. Inspire other people with your enthusiasm. That's the only way to give ideas the power that allows them to become true innovations. As an independent group of companies, the BMW Group has a commitment to creativity and breakthrough ideas that goes well beyond the racetrack. In order to continuously create ultimate driving machines, we drive our growth and design excellence by staffing our teams with individuals who are innovative and always looking for the next great idea. If you share our vision and view yourself as an independent, creative thinker, we invite you to join our team in this exceptional role located in Woodcliff Lake, NJ. Employer: BMW of North America, LLC Job Title: Regional Marketing Manager Location: 200 BMW Drive, Woodcliff Lake, New Jersey 07677 Offered Wage: $ 157,461.46 /year

Requirements

Bachelor's degree in Business Administration, Marketing, Economics, or related field (or foreign equivalent).
Five (5) years of experience as a Regional Marketing Manager or in a related role coordinating marketing campaigns in an automotive or sales environment.
Experience in planning and steering new and used vehicle sales strategies.
Experience coordinating manufacturer warranty programs and aftersales programs.
Experience in project or campaign management.
Experience coordinating and developing dealer marketing strategies and initiatives.
Proficiency with data visualization tools such as Cognos Analytics or Tableau.
Experience performing purchase order, requisition management, and forecasting.

Responsibilities

Create, develop, and implement regional marketing strategies.
Develop and execute regional and MACO marketing and advertising strategies to align and integrate with National Marketing and Sales strategies and goals.
Develop and define marketing KPIs to monitor and evaluate the effectiveness of regional and MACO plans.
Ensure objectives are attained, identify gaps, and explore further opportunities to drive traffic and increase sales.
Hold agencies and vendors accountable for achieving the defined KPIs.
Lead the digital marketing manager to align regional digital marketing strategy and KPIs with sales strategies at regional and center levels.
Develop integrated marketing plans to drive qualified leads to centers, increasing retail sales and market share for BMW in the US.
Manage regional and MACO budgets for new vehicles and CPO marketing and advertising.
Administer and oversee collection and disbursement of funds with BMW NA Finance, the MACOs, and the MACO CPA.
Promote additional investment into BMW marketing as needed.
Collaborate with the national marketing department on regional creative direction and marketing funds.
Consult and deliver dealers' best practice CPO advertising and marketing activities and strategies, lead management, and effective online strategies to make the virtual front line stand out from competitors, including descriptions, photos, and videos.