Regional Marketing Associate - Student Housing Exp Required

The Scion Group•Chicago, IL

45d•Onsite

About The Position

Scion is paving a path in student living, and the Regional Marketing Associate is a crucial team member responsible for driving traditional marketing efforts and lead generation strategy. This role focuses on developing and executing strategic marketing initiatives that enhance brand presence, support leasing performance, and align with business objectives within a designated region. The Regional Marketing Associate reports to the Director of Marketing and collaborates closely with on-site teams, sales teams, and the digital marketing team to ensure an integrated approach. This positions focus will be traditional marketing efforts such as grassroots campaigns, on-campus promotions, housing fairs, partnerships, and event activations, while collaborating with our internal team members to ensure this aligns with our digital strategy. This position will be based full-time out of our corporate headquarters in Chicago, IL.

Requirements

Bachelor's degree preferred; 3-5 years of experience in marketing, preferably in real estate, property management, or a related field.
Demonstrated experience in both digital and traditional marketing strategies.
Strong analytical and project management skills, with the ability to balance creativity and data-driven decision-making.
Proficiency in marketing analytics tools, CRM platforms, and social media scheduling software (SOCi, Click Up), social media platforms, Excel, PowerPoint, and Word.
Experience developing high-quality content for digital and print channels.
Excellent written and verbal communication skills.
Ability to travel up to 30% for on-site support, events, and regional visits.

Responsibilities

Develop and execute comprehensive annual marketing plans that integrate both digital and traditional marketing efforts to drive leads and leasing performance.
Align all marketing campaigns with business goals, sales messaging, and rate strategies to ensure consistent positioning across platforms.
Oversee both organic and paid lead generation channels, ensuring marketing spend is optimized, and performance is tracked effectively.
Support campaign planning, execution, and optimization across digital and on-site initiatives.
Manage and grow Scion's organic social media presence across all major platforms (Instagram, Facebook, LinkedIn, TikTok).
Create, schedule, and post engaging content aligned with Scion's brand voice and marketing goals to the Scion Social.
Assist in developing SEO-friendly website content, and marketing copy to improve search rankings and drive organic traffic.
Collaborate with digital agency on paid media, SEO, and analytics to ensure campaigns are fully integrated.
Track and analyze digital campaign metrics, providing insights and data-driven recommendations for optimization.
Develop and implement grassroots marketing strategies, including housing fairs, on-campus activations, local partnerships, and event sponsorships.
Build relationships with local businesses, student organizations, and campus influencers to expand brand reach.
Provide on-site marketing support during key leasing periods, including new prospects event execution, promotional activities, and community engagement.
Ensure all traditional marketing efforts align with digital campaigns for a unified brand presence.
Partner with sales and community teams to align marketing strategies with leasing goals and audience insights.
Conduct regular check-ins with site teams to assess campaign effectiveness, share best practices, and identify opportunities for improvement.
Work cross-functionally with creative and operations teams to ensure all marketing deliverables meet deadlines and standards
Manage marketing administration tasks including creative requests, database updates, and campaign coordination · Track campaign performance through Click Up, Yield IQ, and other reporting tools
Continuously benchmark marketing performance and adjust strategies based on analytics and industry trend