Regional Manager, Sales & Marketing

Smile Doctors•Lubbock, TX

47d

About The Position

The Regional Manager, Sales & Marketing is responsible for driving referral growth, building strategic partnerships, and aligning regional marketing strategies with organizational objectives to achieve business growth. This position oversees a team of Community Relations Representatives across multiple locations. How you'll make us better: Develop regional sales and marketing strategies to drive referrals, patient exams, and net production revenue for our clinics Collaborate with marketing and operations teams to align local initiatives with overall organizational objectives Analyze market trends, identify opportunities, and adjust strategies to stay competitive in the regional market Develop and manage the regional marketing budget, ensuring responsible spending and return on investment Establish and maintain strong relationships with key stakeholders, including local dentists, healthcare professionals, and community organizations Support Community Relations Representatives in creating and executing referral-building initiatives to expand the regional network of referring partners Guide and support Community Relations Representatives in planning and executing local events, such as health fairs, school programs, and joint community initiatives. Ensure successful grand openings and special promotional activities across all locations Leverage CRM data to track regional performance trends, identify opportunities for growth, and provide data-driven coaching to Community Relations Representatives Monitor and evaluate team performance of using key performance indicators such as new patient referrals, new patient exams, and clinic net production revenue Provide regular reports and insights to senior leadership on regional sales and marketing performance Conduct regular onsite visits at clinics or events to shadow and mentor Community Relations Representatives

Requirements

Strong written and oral communication skills
Strong analytical and problem-solving skills
Strong organizational, project management, and budgeting skills
Strong leadership and team management skills
High School Diploma or equivalent required; Bachelor's Degree in Marketing, Business Administration, or related field preferred
External: Three (3) years of experience in multi-location sales and marketing management required; healthcare or service industries preferred
Internal: One (1) year of experience in Community Relations Representative role with Smile Doctors of affiliated practice
Strong knowledge of sales and marketing strategies from planning to execution
Intermediate knowledge of sales or business management software
Intermediate knowledge of Microsoft Office products and applications

Responsibilities

Develop regional sales and marketing strategies to drive referrals, patient exams, and net production revenue for our clinics
Collaborate with marketing and operations teams to align local initiatives with overall organizational objectives
Analyze market trends, identify opportunities, and adjust strategies to stay competitive in the regional market
Develop and manage the regional marketing budget, ensuring responsible spending and return on investment
Establish and maintain strong relationships with key stakeholders, including local dentists, healthcare professionals, and community organizations
Support Community Relations Representatives in creating and executing referral-building initiatives to expand the regional network of referring partners
Guide and support Community Relations Representatives in planning and executing local events, such as health fairs, school programs, and joint community initiatives.
Ensure successful grand openings and special promotional activities across all locations
Leverage CRM data to track regional performance trends, identify opportunities for growth, and provide data-driven coaching to Community Relations Representatives
Monitor and evaluate team performance of using key performance indicators such as new patient referrals, new patient exams, and clinic net production revenue
Provide regular reports and insights to senior leadership on regional sales and marketing performance
Conduct regular onsite visits at clinics or events to shadow and mentor Community Relations Representatives