Regional DSD Wholesale Manager

Mitra9 Brands

About The Position

Lead the strategic expansion and ongoing management of wholesale accounts across priority regions and nationally Develop and maintain strong relationships with specialty wholesalers, including but not limited to smoke shop, alternative retail, and adjacent specialty CPG channels Identify, onboard, and grow new wholesale partners aligned with company and revenue objectives Manage a broad base of wholesale partners and suppliers (experience working across 40+ accounts or suppliers preferred) Serve as the primary point of contact for wholesale partners, ensuring alignment, execution, and performance Collaborate with internal sales, operations, and marketing teams to support wholesale programs and product launches Drive wholesale growth through pricing strategy, promotions, and go-to-market initiatives Analyze account performance, sales trends, and inventory flow to identify growth opportunities Conduct targeted market visits to support partners, strengthen relationships, and drive adoption Ensure wholesale partners align with brand standards, merchandising expectations, and promotional plans Maintain accurate records of wholesale activity, pipeline, and performance within CRM and reporting tools

Requirements

5+ years of experience in wholesale sales or account management within specialty retail or CPG environments
Background working with regional or national wholesalers (experience in smoke shop, alternative retail, beverage, wellness, or similar channels is strongly preferred)
Proven ability to manage a large portfolio of wholesale partners or suppliers
Strong understanding of wholesale pricing, trade programs, and account economics
Track record of building long-term, high-performing wholesale relationships
Highly organized, self-directed, and comfortable operating in a growth-stage environment
Excellent communication, negotiation, and relationship-building skills
Proficiency with CRM platforms, Excel, and sales reporting tools
Regional preference for candidates with experience or established networks in the Pacific Northwest and the Rust Belt regions

Nice To Haves

Experience scaling wholesale sales in a high-growth or startup environment
Established relationships across specialty wholesale or alternative retail channels
Experience in the beverage industry or with functional/botanical drinks
Background in regulated or highly competitive CPG categories

Responsibilities

Lead the strategic expansion and ongoing management of wholesale accounts across priority regions and nationally
Develop and maintain strong relationships with specialty wholesalers, including but not limited to smoke shop, alternative retail, and adjacent specialty CPG channels
Identify, onboard, and grow new wholesale partners aligned with company and revenue objectives
Manage a broad base of wholesale partners and suppliers (experience working across 40+ accounts or suppliers preferred)
Serve as the primary point of contact for wholesale partners, ensuring alignment, execution, and performance
Collaborate with internal sales, operations, and marketing teams to support wholesale programs and product launches
Drive wholesale growth through pricing strategy, promotions, and go-to-market initiatives
Analyze account performance, sales trends, and inventory flow to identify growth opportunities
Conduct targeted market visits to support partners, strengthen relationships, and drive adoption
Ensure wholesale partners align with brand standards, merchandising expectations, and promotional plans
Maintain accurate records of wholesale activity, pipeline, and performance within CRM and reporting tools