Regional Director of Operations

Planet Fitness•Pennsburg, PA

About The Position

The Regional Director of Fitness Operations is responsible for the strategic leadership and operational success of 10-15 fitness clubs within a designated region. This role directly oversees and develops General Managers to ensure operational excellence, financial performance, and member satisfaction. The Regional Director drives accountability fosters a high-performance culture and ensures consistent execution of company standards across all locations.

Requirements

7–10+ years of progressive multi-unit leadership experience, preferably in the fitness, health club, or hospitality industry.
Proven success directly overseeing 20+ locations with measurable results in growth, retention, and operational improvements.
Strong financial acumen and experience managing P&Ls, budgets, and performance metrics.
Exceptional leadership, communication, and organizational skills.
Ability to travel extensively across the assigned region.
Must exemplify NFP’s Misson and Core Values daily.

Responsibilities

Leadership & People Development Directly lead, coach, and develop General Managers across 10-15 fitness clubs.
Recruit, train, and retain top leadership talent at the club level.
Provide ongoing mentorship, performance management, and accountability for all managers.
Build a strong leadership pipeline and ensure succession planning for key roles.
Foster a culture of teamwork, accountability, and a member-first mindset.
Operational Excellence Ensure all gyms meet or exceed company standards in cleanliness, safety, service, and maintenance.
Drive consistent execution of standard operating procedures, fitness programming, and service initiatives.
Conduct regular site visits and audits to assess performance and identify opportunities for improvement.
Ensure compliance with health, labor, and safety regulations across all clubs.
Financial & Business Performance Own regional P&L, ensuring achievement of revenue, EBITDA, and expense control goals.
Drive membership growth, personal training revenue, and ancillary sales through local execution.
Monitor KPIs (sales, retention, payroll, member satisfaction, and expenses) and implement corrective actions as needed.
Partner with Marketing and Community Outreach teams to expand brand presence and drive regional growth.
Member Experience & Retention Ensure all locations consistently deliver exceptional member experience.
Monitor and improve member satisfaction, retention, and Net Promoter Scores (NPS).
Work with General Managers to ensure clubs provide engaging fitness programming and maintain a welcoming atmosphere.
Address escalated member concerns professionally and effectively.
Strategic Leadership Translate corporate initiatives into actionable plans for the region.
Identify opportunities for operational improvements, market growth, and competitive advantage.
Provide field-level insights and feedback to senior leadership.
Lead clubs through change, ensuring effective communication and execution across the region.
Additional Responsibilities Provide back-up coverage and operational support for staff when necessary.
Lead by example in all aspects of operations, demonstrating integrity, professionalism, and a deep commitment to NFP’s Core Values: Accountable, Driven, Passionate, Ambitious.
Participate in company-wide initiatives, meetings, and trainings as required.
Other duties as assigned.