Regional Communications Lead

TD•New York, NY

About The Position

The Regional Communications Lead manages/leads development and/or execution of plans/programs/projects/strategies by designing and delivering communications consistent with TD’s corporate standards and strategies, and in support of business results. We are seeking an experienced and strategic Regional Communications Lead to join our Corporate Communications team, based in New York. This role will be responsible for driving local communications strategy and execution across key markets in the region, while also playing a critical role in advancing internal employee engagement and supporting enterprise priorities. The ideal candidate is a seasoned communicator with deep experience in local storytelling, stakeholder engagement, and employee communications. This individual will be a trusted advisor to senior leaders and a connector across teams, with a passion for elevating the brand and fostering a strong, inclusive culture. Depth & Scope: Manages multiple communications projects/programs/initiatives of moderate scope and complexity Highly seasoned communications professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty Leads cross-functional teams or projects Independently manages end-to-end functional programs Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions Uses sophisticated analytical thought to exercise judgement and identify solutions Impacts the achievement of sub-function or business line objectives within the area they are accountable for Work is guided by policies and industry standards/methods Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders Works autonomously as the lead and guides others within area of expertise

Requirements

Undergraduate degree or relevant professional certifications, designations, or equivalent required
7+ years relevant experience
Advanced knowledge of multiple communications disciplines, media channels, internal/external audiences, public relations, consulting principles, lines of businesses supported, banking industry, and customers supported
Knowledge of current and emerging competitor and market trends
Knowledge of risk management environment, standards and regulations
Ability to manage a budget and work within the constraints of that budget
Ability to contribute to strategic direction of the function and provide advice to senior leadership
Skill in mentoring, coaching and performance management
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
Ability to exercise sound judgement in making decisions
Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
Ability to work collaboratively and build relationships across teams and functions
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion

Nice To Haves

Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
8–10 years of experience in corporate, regional, or internal communications, preferably within financial services or a highly matrixed organization.
Proven ability to plan and execute communications at both strategic and tactical levels.
Excellent writing, editing, and storytelling skills, with strong executive presence and interpersonal skills.
Ability to work independently and collaboratively across diverse teams and stakeholders.
Experience managing events, employee engagement campaigns, and leader communications.

Responsibilities

Understands key business partners' objectives, direction and ongoing initiatives and advises the leadership teams on appropriate communication strategies and tactics
Develops/manages the execution of internal/external strategic and tactical communications on behalf of senior management, ensuring the enhancement of TD's presence with key stakeholders, highlighting TD's brand, community, and innovation initiatives
Manages on-going relationships with key business partners and/or third parties to coordinate all internal/external communication activities and project deliverables
Provides communication consulting to key business partners, performs appropriate due diligence, assists in developing and delivering key messages applying internal communication standards and processes
Develops and implements a process for coordinating, prioritizing and distributing all broad internal/external communications, utilizing appropriate delivery channels
Develops and establishes form and content standards for internal/external communication channels and various mediums by partnering with other key stakeholders and/or third parties
Develops, manages and evaluates effectiveness of internal/external communication vehicles and delivery channels that support strategy
Prepares and manages communication budgets for each project within the agreed upon parameters
Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards
Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and solutions
Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in content, budget, direction, timeline or status and escalates as appropriate
May create/manage the implementation of digital and social content strategy across multiple channels for internal/external stakeholders
Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
Develops proactive public relations campaigns that drive share of voice and enhance the brand
Provides strategic media counsel support and acts as a bank spokesperson when appropriate
Exercises judgment in dealing with sensitive reputational issues and provides counsel to executives
Drives leading-edge use of visual media: video, photography, interactive digital features and infographics, to tell TD's stories in compelling, engaging and immediate ways
Manages project budgets within forecasted spend
Arranges for timely billings, maintains progress billing standard and promptly communicates variances
Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
Identifies ways to increase production efficiencies in order to maximize Communications dollars spent on all Communications programs
Prioritizes and manages own workload to meet service level requirements for service and productivity
Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
Protects the interests of the organization – identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, makes recommendations, assesses the effectiveness of programs/policies/practices
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Participates in personal performance management and development activities, including cross training within own team
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
Contributes to a fair, positive and equitable environment that supports a diverse workforce
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally

Benefits

Growth opportunities and skill development are defining features of the colleague experience at TD.
Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.
Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.
Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

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