How will your role help us transform hope into reality? At Blueprint, we are dedicated to transforming the lives of patients by developing and delivering innovative therapies in allergy/inflammation and oncology/hematology. As the Regional Business Director, you will play a pivotal role in our mission by driving sales performance and leading a team of Area Business Managers to achieve exceptional results. The Regional Business Director will be responsible for maximizing revenue by driving sales performance and providing leadership to the Area Business Managers within a given region. Oversee the implementation and execution of sales / marketing disease, diagnostic and branded educational awareness. Maintain effective communication and relationships with key customers and internal stakeholders. This individual will report to the National Business Director. What will you do? Augment and lead a team of diverse Area Business Managers. Responsibilities include training, coaching and developing the team to achieve business objectives, enhance core competencies and exceed sales goals. Conducts a required number of monthly field visits to effectively coach the use of approved resources and drive therapeutic and territory expectations. Ensures a high level of clinical acumen, working with ABMs on customer messaging during HCP interactions to deliver compliant impactful conversations. Lead market development initiatives and execute small market launches for our innovative therapies, focusing on rare diseases in allergy/immunology and hematology/oncology. Maintain understanding of current market dynamics, institutional and community accounts, key influencers and opinion leaders. Routinely share information with all Blueprint Medicines stakeholders. Provides input into resource allocation decisions across the region. Effective management of annual budgeting for sales activity and delivery of expenditure within agreed upon timelines. Communicate incentive plans for the team and monitor monthly performance targets. Work closely with highly cross-functional teams, including marketing, medical affairs, precision medicine, market access, and sales, to ensure seamless execution of commercial strategies. Work with relevant internal teams to ensure alignment of account/ HCP activities across all business functions. Perform quarterly business reviews and provide leadership and strategic direction to Area Business Managers to achieve performance objectives. Drive influence beyond the region; consistently shares regional insights, strategies, tactics to inform brand strategy. Responsible for the assurance of field utilization of the CRM system, customer segmentation, and sales analytics in partnership with Commercial operations and makes necessary adjustments that drive sales. Track and monitor sales activity and results. Set the strategic vision for the region to achieve business objectives. Work with ABMs to develop local market business plans that ensure achievement of goals and objectives. Ensures appropriate planning to drive effective implementation of strategic plan. Acts with integrity and is a role model to the team. Sets clear expectations regarding ethical behavior and strict adherence to compliance standards. Apply appropriate performance management and accountability measures. Creates, builds, and maintains relationships and regular communication with physicians and key thought leaders. Develops, leads and facilitates team POA meetings. Ability to travel within the US on a regular basis which may include overnight and weekend travel (up to 50%). Perform other responsibilities as assigned.
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Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees