REGIONAL ACCOUNT EXECUTIVE, SOUTHEAST

Smartrend Manufacturing Group

2d•Remote

About The Position

The Regional Account Executive, First Light Safety Products, is a results-driven sales professional responsible for prospecting, building pipeline, and closing new business. Working in partnership with a dedicated Sales Development Specialist who supports lead generation and meeting coordination, this role is focused on advancing opportunities and driving revenue. Operating remotely within an assigned territory (TN, NC, SC, GA, AL, MS, LA, and FL), you will own the full sales cycle, from initial engagement through to close, while building and managing relationships across school districts, dealers, and distribution partners. Reporting to First Light’s head office in Winnipeg, Canada, this role offers a high degree of autonomy and is best suited to a self-motivated, disciplined seller who thrives in a performance-driven environment. This role requires regular travel across the territory, typically 1–3 weeks per month depending on seasonality, with peak periods requiring extended time on the road. Annual travel may reach up to approximately 60%, with occasional weekend travel and event participation expected.

Requirements

Post-secondary education in Sales, Marketing, Business Administration, or a related field
3–5 years of experience in inside and/or outside sales, with demonstrated success in new business development
Strong interpersonal, communication, presentation, and problem-solving skills with a confident, professional presence
Proven ability to build relationships, influence decisions, and negotiate effectively
Customer-focused mindset with a commitment to delivering a high-quality experience
Highly organized with the ability to manage multiple priorities in a fast-paced environment
Strong attention to detail and disciplined approach to execution
Proficiency with CRM systems and Microsoft Office
Valid driver’s license with a clean driving record and ability to rent vehicles for business travel
Availability for frequent travel within the assigned territory, including occasional weekend travel

Responsibilities

Prospect and secure new business across school districts, school bus dealers, and parts distributors through proactive outreach
Drive new business acquisition through a proactive sales approach, while maintaining and growing existing accounts
Deliver product demonstrations and communicate features, benefits, and value
Navigate and overcome technical and business objections to close opportunities
Follow a structured sales process with strong attention to detail and execution discipline
Open, develop, and grow new accounts within the assigned territory
Build and strengthen relationships with school bus dealers and parts distributors
Collaborate with internal partners to plan territory activity and achieve sales targets
Deliver an exceptional customer experience and act as a trusted advisor
Develop deep product knowledge and serve as a subject matter expert
Maintain accurate CRM data, track pipeline activity, and report on sales performance
Represent the organization at industry tradeshows, events, and customer engagements