Region Franchise Execution Director

Coca-Cola • Tampa, FL

9d

About The Position

Come join  The Coca-Cola Company’s North America Operation Unit Franchise Leadership Team for an exciting, fun and rewarding career in the dynamic world of Advanced Hydration (BODYARMOR, Powerade, smartwater, vitaminwater) as Region Franchise Execution Director . The Coca-Cola Company is a global beverage leader with a rich history of over 136 years, a portfolio of over 200 brands worldwide, with 60+ independently owned and operated bottling partners. This role partners with Coca-Cola Beverages Florida (Coke Florida), the 3rd largest privately held bottler & 6th largest independent bottler, spanning 47 counties, including key cities such as Miami, Orlando, and Tampa, serving a hyper-diverse market of 21M consumers.  This role will develop and support the execution of commercial strategics and tactics in partnership with Coke Florida in the South Region of Florida. The Region Franchise Execution Director is a key leadership role in the Advanced Hydration space, responsible for delivering on annual sales goals, in partnership with Coke Florida on field execution as it relates to the programming, promotions, distribution, merchandising and display activity. As a collaborative leader, this individual is essential to leading the implementation of strategies, ensuring alignment both internally and externally to support accelerated business objectives.

Requirements

• Bachelor’s Degree or relevant experience required
• 7+ years sales experience within a CPG required
• Must be based in Tampa or South Florida
• Customer Relationship Management (CRM) experience
• Advanced Strategic Thinking & Application
• Previous Franchise/Customer/Retail experience
• Forecasting and Planning (Immediate & Long Term)
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
• Demonstrated personal leadership skills and influencing ability.
• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
• Effective oral and written communication skills with the ability to create persuasive selling stories.
• Position requires substantial travel (50-75%) by car and plane; including both local and neighboring geographic territories.

Responsibilities

• Lead the development and execution of bottler Regional Operations strategies, local opportunities and key initiatives.
• Translate commercial strategy into clear, simplified, and actionable direction for regional teams.
• Oversee performance monitoring, analysis, and communication of pre and postexecution results.
• Build and sustain strong relationships with bottler sales leadership and retail partners to balance short and longterm priorities.
• Develop and execute sales strategies and promotional plans across all channels.
• Serve as the primary point of contact for regions, providing capability building and clear executional guidance.
• Partner crossfunctionally with Commercial and Marketing to maximize Advanced Hydration opportunities.
• Provide opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.
• Seek out and leverage internal tools and resources to support customer strategies (e.g., via the channel, asset, and brand).
• Host key strategic meetings with stakeholders.

Benefits

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and expose you to emerging technologies and techniques.
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand's next chapter.
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees