Referral Relations Liaison

CarePath Injury Centers of Pennsylvania•Allentown, PA

7d•$60,000 - $80,000•Remote

About The Position

CarePath Injury Centers is a growing medical-legal healthcare practice providing coordinated diagnostic, rehabilitative, and therapeutic care for patients injured in motor vehicle accidents, work-related injuries, and personal injury cases. Our model is referral-driven, relationship-based, and built on trust with law firms, urgent care centers, primary care providers, and other referral partners throughout Pennsylvania and New Jersey. We are seeking a Marketing Liaison / Business Development Representative to represent CarePath Injury Centers in the field and build new referral relationships across Pennsylvania and New Jersey. This role is ideal for someone who is comfortable traveling, confident in professional settings, and motivated by measurable results. While this position offers flexibility to work remotely when not traveling, in-person training, clinic shadowing, and strict performance guidelines are required. This is not a passive marketing role — it is an active relationship-building and growth position.

Requirements

Experience in healthcare marketing, medical liaison, business development, or referral-based sales
Strong interpersonal and communication skills
Comfortable presenting to professionals (attorneys, providers, administrators)
Self-directed, organized, and results-driven
Valid driver’s license and reliable transportation
CRM or outreach tracking experience preferred
Medical-legal, PI, WC, or healthcare referral experience is strongly preferred but not required.

Nice To Haves

Medical-legal, PI, WC, or healthcare referral experience is strongly preferred but not required.

Responsibilities

Visit law firms, urgent care centers, primary care offices, and other referral sources throughout PA and NJ
Build and maintain long-term professional relationships
Educate referral partners on CarePath’s services, process, and differentiators
Schedule and attend in-person meetings, lunches, presentations, and events and include physicians as needed
Run targeted email outreach campaigns to referral partners
Distribute CarePath media kits, service overviews, and updates
Coordinate follow-ups and referral tracking
Maintain accurate CRM or tracking documentation
Meet defined weekly and monthly activity benchmarks (visits, outreach, follow-ups)
Track referral growth and relationship development
Provide regular reporting to leadership on territory activity and results
Complete in-person onboarding and clinic shadowing
Maintain a strong understanding of CarePath’s clinical services and workflows
Coordinate with leadership, operations, and clinical teams
Frequent regional travel required (Pennsylvania & New Jersey)
Remote work permitted when not traveling
Must be comfortable with driving, scheduling visits, and managing a territory independently
In-person training and ongoing office visits required