Reddit Strategy Manager

Brilliant Earth

55d

About The Position

We're seeking a strategic Reddit Strategy Manager to build and lead our presence on Reddit, one of the internet's most influential platforms for brand perception, search visibility, and AI-generated recommendations. This role will shape how Brilliant Earth shows up in organic conversations, manages our brand reputation, and drives positive sentiment that cascades across search engines, LLMs, and customer decision-making. This isn't about pushing promotional content—it's about authentic community engagement, strategic thought leadership, and reputation management that creates lasting value for our brand.

Requirements

3-5 years of community management experience, with at least 2 years focused specifically on Reddit in a role that is defining and driving Reddit strategy
Deep understanding of Reddit culture, etiquette, and community dynamics across various subreddits
Proven track record of building authentic brand presence on Reddit without appearing overly promotional
Experience managing brand reputation and handling sensitive or negative conversations within social platforms Reddit or Discord
Strong writing skills with ability to adapt tone for different communities and situations
Data-driven mindset with experience tracking sentiment, engagement, and business impact
Understanding of how social signals impact SEO, search visibility, and brand perception
Ability to work independently and make strategic decisions in real-time
Passion for ethical consumption, sustainability, or luxury retail (jewelry experience a plus)

Nice To Haves

Experience in luxury, jewelry, wedding, or e-commerce industries
Familiarity with social listening tools (Brandwatch, Sprinklr, etc.)
Understanding of how Reddit content influences LLMs and AI-generated responses
Experience managing or contributing to AMA sessions
Background in crisis communications or reputation management
Knowledge of Reddit advertising and promoted content (to inform organic strategy)

Responsibilities

Define, develop, lead, and execute a comprehensive Reddit strategy aligned with Brilliant Earth's brand positioning and business objectives
Identify key subreddits and communities where our target audiences engage (engagement rings, bridal, jewelry, etc.)
Create content calendars and engagement frameworks that balance brand building, digital objectives, with community value
Monitor, analyze, and share Reddit trends, competitive activity, and emerging conversations relevant to the jewelry, engagement rings, and other relevant categories
Actively participate in relevant subreddit communities as an advocate for the brand and trusted voice within the community
Guide and moderate discussions in both branded and unbranded subreddits
Respond to mentions, questions, and concerns about Brilliant Earth with authenticity and transparency
Build relationships with subreddit moderators and influential community members and leverage those relationships in supporting the channel strategy
Identify opportunities to drive positive sentiment and achieve objectives. For example - AMAs, expert contributions, and educational content
Drive initiatives that improve brand perception and contribute to positive SERP results and LLM training data
Monitor and manage brand mentions and track sentiment across subreddits and users
Manage crisis situations and both positive and negative feedback
Create playbooks for handling common scenarios (competitor comparisons, pricing questions, ethical sourcing inquiries)
Track key metrics including sentiment analysis, engagement rates, mention volume, and referral traffic
Analyze the impact of Reddit activity on search visibility, brand awareness, and consideration
Provide regular reporting on community health, brand sentiment trends, and program ROI
Continuously optimize strategy based on performance data and community feedback
Partner with Brand, Digital, Merch, Customer Service, and Retail teams to ensure brand consistency
Collaborate with Brand, Content, Customer Service, and SEO teams to inform content strategy based on Reddit insights
Work with Customer Service to address product or service issues that surface on Reddit
Share competitive intelligence and customer insights with relevant stakeholders

Benefits

Career Growth. We want to see you sparkle! Through regular 1-1’s with your manager, a variety of training opportunities, and an annual 360 review process for all employees, our leaders are dedicated to creating clear pathways for growth. Ask the hiring team for more information on how Brilliant Earth creates a culture of collaboration and growth during your interview conversations!
Diverse, mission-minded team. We were founded to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Learn more about our impact and team diversity Here!
Lifestyle Spending Account. At Brilliant Earth, we're committed to your well-being. Enjoy company reimbursements for eligible wellness expenses, such as gym memberships, massage, counseling, and more!
Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
Mental Wellness Perks. We offer access to mental health resources, such as self-care apps and seminars. Our Employee Assistance program offers 24/7 access to counseling!
Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering.
Medical, Dental, and Vision. We offer multiple plans to choose from, including a $0 monthly premium option for employee health insurance and employer HSA contributions. Insurance kicks in on the first day of your 2nd month!
401k match. We know that saving for the future is important. That's why we offer a generous 401k match.
Open PTO Policy. We know it’s important to recharge and relax.
Parental Leave. We aim to support our growing families. Employees can utilize our paid parental leave to bond and care for their new additions.
Disability and Life insurance. 100% employer-paid.
Pre-Tax Commuter Benefits.