Recruitment Marketing Specialist
About The Position
Unlimited Service Group is seeking a strategic, performance-driven marketing leader to accelerate field service technician hiring across our 40+ brand portfolio nationwide. This role owns demand generation strategy, campaign execution, funnel optimization, and messaging specifically for recruiting commercial foodservice equipment technicians. This is a marketing role that partners closely with Talent Acquisition to increase applicant volume, improve candidate quality, and build scalable hiring pipelines. Recruiting retains ownership of candidate evaluation and hiring decisions.
Requirements
- 3+ years in recruitment marketing
- Experience managing paid media campaigns and analyzing campaign performance
- Strong copywriting and campaign messaging skills
- Ability to translate hiring goals into measurable marketing strategies
- Must be at least 18 years of age
- Ability to successfully complete background check and drug screening
Nice To Haves
- Experience with recruitment marketing to skilled trades, hourly, or field-service audiences.
Responsibilities
- Design and execute technician-focused marketing campaigns across paid and owned channels
- Build always-on candidate pipelines, including passive and semi-passive audiences
- Develop targeted campaigns for specific markets and talent segments identified by Talent Acquisition
- Own performance across Indeed, Google, Meta, and related platforms
- Conduct A/B testing on messaging, creative, targeting, and landing experiences
- Track and optimize funnel metrics including applicant volume, quality, and conversion rates
- Develop technician-specific employee value propositions and messaging frameworks
- Create compelling job ads, landing pages, and campaign content
- Ensure consistent, brand-aligned workforce marketing across regions
- Partner with Talent Acquisition and HR to align marketing strategy with hiring priorities
- Support referral initiatives and local market reputation campaigns
- Provide performance insights and recommendations based on data
Benefits
- Strong Company Culture!
- Remote work opportunity
- Casual dress code
- All the traditional benefits like health insurance, 401k/401k match, employee assistance programs and time away – don’t worry, we’ve got you covered.
- Enjoy the benefits of our Town Share program – Share in our company’s success!
- Competitive Compensation
- Insurance
- 401k and 401k Match
- Generous Time Away Program
- Employee Assistance Programs
- Employee Recognition Programs
- Town Shares Program – Share in our company’s success!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
