Recruitment Associate Director, Simon

University of Rochester•City of Rochester, NY

4d•Onsite

About The Position

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive. Responsibilities: Function as the primary Recruitment officer for the Simon School’s Part-Time and Executive Masters, MBA, and DBA Programs. Develop and manage the recruitment program for Professional Evening MBA, EMBA, Medical Management, Online MSBA for Managers, the DBA and other programs, including potential online and certificate programs, for working professionals. Develop a recruiting strategy, implement plan and track/evaluate results. Market Simon programs to groups and individuals; conduct informational interviews and follow up to pre-applicants. ESSENTIAL FUNCTIONS Recruitment (55%) Executes a recruitment strategy (outreach and marketing plan) for regional and National programs. Accountable for meeting or exceeding recruiting goals of both the size and quality of applicants for above-mentioned programs. Conducts pre-applicant outreach to M.S. and M.B.A. candidates including direct mail, email and phone calls through data-mining, CRM reporting and other available tools. Makes formal group presentations at both on-campus recruitment events and off-campus programs. Responds to phone and email inquiries related to Simon School admission. Implements plan to contact applicants through phone, email, and social media such as Facebook and Twitter. Travels for recruitment purposes and professional development opportunities. Can articulate the financial return on investment and options available for financing the programs Makes recommendations to admissions committee regarding applicant admission decisions. Manages online MSBA program from recruitment to enrollment with a goal of building a pipeline of candidates to meet application and enrollment targets. Cross-trained to market and discuss Full-time MBA and MS programs and speak on general admissions topics Content Development and Program Management (15%) Provides input in planning and decision making for recruitment initiatives and projects that build the pipeline of candidates such as Case Competitions and Experience Events Communicates presentations and shares content for group events Reporting (10%) Submits detailed reports on recruitment activities, including ROI data, and initiates use of data for ongoing enhancements to recruiting strategy and management decisions. Forecasts enrollment trends, likelihood of prospect conversion, and applicant yield. Analyzes best practices regarding recruitment; studies trends in recruitment practices. Keeps current on developments within the Simon School (programs, research, awards, rankings, placements, alumni news, marketing, etc.). Marketing (10%) Assists in identifying web-based or print-based collateral that will aid in conversion of prospect to applicant. Remains current on marketing tactics to raise visibility and interest in Simon programs – including but not limited to website, blogs, online message boards and social media. Develops Marketing materials slide decks for online and in person recruitment events Program Support (10%) Provides oversight and supervision to Assistant Director of Admission Participates in onboarding and orientation processes in support of the programs. Provides occasional on-site support for class weekends and events hosted by the Executive and Part-time Programs team.

Requirements

Bachelor's degree required
3 years of relevant experience in admissions or equivalent combination of education and experience required
Excellent communications, conversational, task management and follow up skills required
Highly motivated, proactive and resourceful team player
Ability to operate independently to achieve tasks required, yet willing to take direction
Understanding of digital marketing tactics and social media tools used by working professionals
Competency in MS Office applications (Word, Excel, PowerPoint in particular) required
Valid NYS motor vehicle license is necessary

Nice To Haves

Master’s work/degree and working knowledge of M.B.A. and M.S. Business programs helpful
Familiarity with website design tools and CRM (e.g., Slate) desirable

Responsibilities

Function as the primary Recruitment officer for the Simon School’s Part-Time and Executive Masters, MBA, and DBA Programs.
Develop and manage the recruitment program for Professional Evening MBA, EMBA, Medical Management, Online MSBA for Managers, the DBA and other programs, including potential online and certificate programs, for working professionals.
Develop a recruiting strategy, implement plan and track/evaluate results.
Market Simon programs to groups and individuals; conduct informational interviews and follow up to pre-applicants.
Executes a recruitment strategy (outreach and marketing plan) for regional and National programs.
Accountable for meeting or exceeding recruiting goals of both the size and quality of applicants for above-mentioned programs.
Conducts pre-applicant outreach to M.S. and M.B.A. candidates including direct mail, email and phone calls through data-mining, CRM reporting and other available tools.
Makes formal group presentations at both on-campus recruitment events and off-campus programs.
Responds to phone and email inquiries related to Simon School admission.
Implements plan to contact applicants through phone, email, and social media such as Facebook and Twitter.
Travels for recruitment purposes and professional development opportunities.
Can articulate the financial return on investment and options available for financing the programs
Makes recommendations to admissions committee regarding applicant admission decisions.
Manages online MSBA program from recruitment to enrollment with a goal of building a pipeline of candidates to meet application and enrollment targets.
Cross-trained to market and discuss Full-time MBA and MS programs and speak on general admissions topics
Provides input in planning and decision making for recruitment initiatives and projects that build the pipeline of candidates such as Case Competitions and Experience Events
Communicates presentations and shares content for group events
Submits detailed reports on recruitment activities, including ROI data, and initiates use of data for ongoing enhancements to recruiting strategy and management decisions.
Forecasts enrollment trends, likelihood of prospect conversion, and applicant yield.
Analyzes best practices regarding recruitment; studies trends in recruitment practices.
Keeps current on developments within the Simon School (programs, research, awards, rankings, placements, alumni news, marketing, etc.).
Assists in identifying web-based or print-based collateral that will aid in conversion of prospect to applicant.
Remains current on marketing tactics to raise visibility and interest in Simon programs – including but not limited to website, blogs, online message boards and social media.
Develops Marketing materials slide decks for online and in person recruitment events
Provides oversight and supervision to Assistant Director of Admission
Participates in onboarding and orientation processes in support of the programs.
Provides occasional on-site support for class weekends and events hosted by the Executive and Part-time Programs team.