Recruitment and Marketing Specialist

The Fullington Auto Bus CompanyState College, PA

About The Position

The Fullington Auto Bus Company is seeking a full-time Recruitment & Marketing Specialist to support hiring and marketing efforts for our motorcoach and school bus operations. This role primarily leads full-cycle driver recruitment while also supporting marketing initiatives and brand consistency to promote the company as an employer of choice.

Requirements

  • Education equivalent to associate’s degree in marketing or human resources
  • Minimum two years of relevant experience in recruiting, talent acquisition or marketing (transportation experience preferred)
  • Strong communication and relationship-building skills
  • Creative, organized, and able to manage multiple priorities
  • Computer skills; expertise with digital platforms and basic marketing tools
  • Ability to work in a fast-paced, people-focused environment

Nice To Haves

  • transportation experience preferred

Responsibilities

  • Develop and execute sourcing strategies to attract qualified candidates in a competitive labor market.
  • Assist in developing recruitment marketing campaigns across digital and traditional channels.
  • Create engaging content (social media posts, ads, flyers, videos) to promote driver opportunities and company culture.
  • Build and maintain a strong pipeline of candidates through job boards, social media, referrals, partnerships with technical training schools, etc.
  • Represent company at job fairs and community outreach events.
  • Conduct screenings, interviews and coordinate hiring processes in collaboration with human resources, operations and safety teams.
  • Ensure compliance with all company hiring standards and regulations under the Federal Motor Carrier Safety Administration and Department of Transportation.
  • Partner with Human Resources, Sales, Operations and Safety to improve candidate experience and employee retention.
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