RCM Marketing Manager
About The Position
ModMed is hiring a driven RCM (Revenue Cycle Management) Marketing Manager to join our positive, passionate, and high-performing Marketing team focused on driving go-to-market strategy, demand generation, and positioning for ModMed's RCM service offerings. This is an exciting opportunity to translate the value of RCM services into compelling messaging, campaigns, and sales enablement content that resonates with healthcare practices and executive decision-makers within a fast-paced Healthcare IT company that is truly Modernizing Medicine! Your Role: Lead marketing strategy and execution for RCM services, aligning with business goals and revenue targets. Partner with Product and Sales to develop launch plans for new RCM offerings or service enhancements. Develop clear, differentiated messaging for RCM services that communicates value to key buyer personas (practice owners, billing leaders, CFOs). Ensure consistency across web, campaigns, and collateral. Build and execute integrated marketing campaigns (digital, events, email, content) to drive awareness, consideration, and pipeline for RCM services. Measure and optimize performance. Create and maintain RCM-focused sales tools (battlecards, case studies, pitch decks, FAQs) and collaborate with the Sales Enablement team to train reps on value propositions and competitive differentiators. Analyze RCM market trends, buyer insights, and competitive landscape to inform strategy and identify growth opportunities. Partner with Customer Success and RCM operations to identify and highlight client success stories that demonstrate measurable ROI and satisfaction. Work cross-functionally with Product, Sales, and Customer Success, this individual will own the narrative that differentiates ModMed's RCM services in a competitive market.
Requirements
- Bachelor's Degree, required in the preferred area of study: Business and/or Marketing.
- 7+ years of B2B marketing experience with demonstrable examples of product marketing achievement.
- Experience as a product marketing manager
- Experience driving direction and alignment with large cross-functional teams
- Experience in a business-to-business (B2B) environment, high-tech products/services, ideally in healthcare
- Strong writing, speaking, and presentation skills
- Certification(s) from Product Marketing Alliance or Pragmatic Institute
Nice To Haves
- MBA preferred.
Responsibilities
- Lead marketing strategy and execution for RCM services, aligning with business goals and revenue targets.
- Partner with Product and Sales to develop launch plans for new RCM offerings or service enhancements.
- Develop clear, differentiated messaging for RCM services that communicates value to key buyer personas (practice owners, billing leaders, CFOs). Ensure consistency across web, campaigns, and collateral.
- Build and execute integrated marketing campaigns (digital, events, email, content) to drive awareness, consideration, and pipeline for RCM services. Measure and optimize performance.
- Create and maintain RCM-focused sales tools (battlecards, case studies, pitch decks, FAQs) and collaborate with the Sales Enablement team to train reps on value propositions and competitive differentiators.
- Analyze RCM market trends, buyer insights, and competitive landscape to inform strategy and identify growth opportunities.
- Partner with Customer Success and RCM operations to identify and highlight client success stories that demonstrate measurable ROI and satisfaction.
- Work cross-functionally with Product, Sales, and Customer Success, this individual will own the narrative that differentiates ModMed's RCM services in a competitive market.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Ambulatory Health Care Services
Number of Employees
1,001-5,000 employees
