RBG Financial Institutions Marketing and Enablement Manager

U.S. Bank National Association•Sandy Springs, GA

19d

About The Position

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. The role involves developing and supporting the FI marketing team for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. It identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary. The manager oversees professional employees and/or supervisors of complex support, production marketing team(s). They use segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams. The position also provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc. Collaboration with internal partners is essential to ensure all marketing programs comply with laws, regulations and bank policies.

Requirements

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

Proven experience leading channel, partner, or B2B marketing programs, preferably within financial services or payments
Strong ability to collaborate with external partners and cross-functional internal teams
Experience developing and executing go-to-market strategies and integrated marketing campaigns
Data-driven mindset with experience measuring performance and revenue impact
Strong project management skills with the ability to manage multiple initiatives simultaneously
Excellent communication, leadership, and stakeholder management skills
CRM experience with Salesforce, Marketing Cloud, or Adobe
Familiarity with marketing automation, reporting, and campaign performance tools

Responsibilities

Develops and supports the FI marketing team for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary
Manages professional employees and/or supervisors of complex support, production marketing team(s)
Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams
Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
Support and guide FI channel marketers with campaign development, approvals, product and service webinars, and bank roadshows
Lead joint marketing strategies with bank partners to drive merchant acquisition, engagement, and revenue growth
Collaborate with cross-functional teams including Sales, Product, Operations, Legal, Martech, and Marketing to deliver integrated campaigns
Build rapport and work closely with key bank partners and their stakeholders
Build scalable marketing programs aligned to bank partner initiatives and priorities
Develop and execute go-to-market strategies, including targeting, segmentation, positioning, messaging, and marketing asset creation
Oversee day-to-day execution of marketing initiatives, ensuring alignment to business goals, timelines, and budgets
Manage marketing support for product launches, feature enhancements, promotional programs, and banker engagement campaigns
Own campaign planning, launch coordination, and cross-functional workflows from concept through execution
Track, analyze, and report on campaign performance, portfolio impact, and revenue outcomes
Manage budgets, marketing calendars, and release schedules
Oversee the development, maintenance, and organization of co-branded marketing collateral across digital and print channels
Support delivery of sales and marketing plans, collateral and presentations
Support the development and execution of banker and merchant facing campaigns, with ongoing performance tracking and program management.

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension