Develop code based on technical specifications to extract and process large volumes of customer and account data. Design, develop and execute code to define customer populations targeted in servicing and marketing campaigns. Guide marketing and business stakeholders on designing complex audience selections. Provide recommendations and feedback on improving and implementing strong control procedures. Maintain the data control environment and work closely with the Quality Validation and Control teams to ensure compliance with legal, marketing, and data use rules. Research data elements to be used for targeting using database metadata. Collaborate with business contacts to gather targeting requirements for campaigns. Develop and validate audit plans to ensure that targeted populations meet requirements. Recommend process improvements and assist in updating documentation as needed. Identify relationships and trends in data, as well as any factors that could affect campaign results. Provide sample sizes per category to validate all components extracted and derived fields created. Prepare campaigns for post- processing by the Analytics and Reporting teams. Develop and maintain campaign run-books and training documentation for business resiliency.
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Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees