Public Relations Senior Associate - NYC

Hotwire•New York, NY

9h•$57,000 - $85,000•Hybrid

About The Position

Our full-time roles at Hotwire are hybrid and open to our office locations New York and San Francisco. At Hotwire the role of Senior Associate, also know as Senior Account Executive at other agencies About You… You’re a go-getter who thrives on making things happen. You love the buzz of integrated communications and know how to turn ideas into impact. You’re ready to roll up your sleeves and own the day-to-day execution that powers client success, because you’re not just part of the team, you’re the engine that keeps it moving. You’re curious and plugged in, always scanning the horizon for trends and insights that give your clients an edge. You know how to pitch a story that lands, craft content that resonates, and builds relationships that matter, whether it’s with journalists, influencers, or clients. You’re confident, organized, and resourceful, juggling multiple campaigns without breaking a sweat. You’re not afraid of challenges, you anticipate them, solve them, and keep things on track. You bring creativity, energy, and a results-first mindset to everything you do. You’re eager to learn, grow, and push boundaries, because you know great work doesn’t happen by accident, it happens because of people like you. If this sounds like you, read on… Role Overview As a Senior Associate, you will implement day-to-day integrated comms activities, carrying out most of the campaign execution and administration, usually reporting to an Account Manager or Senior Account Manager. You and your teammates will be the engine of the client campaign, driving activities with determination and enthusiasm to deliver results that will make an impact for the client’s business, and make your team shine. Typical activities include: being the eyes and ears of your clients’ industries, ensuring your account teams are up to speed on what’s happening across the wider sector constantly building your media and sector knowledge and developing integrated comms skills developing client call agendas before calls; taking detailed notes to map out action items and owners post call communicating with clients – on the phone, by email and in person delivering analytics reports generating results by pitching client stories (by phone and email) to journalists and influencers writing content for a variety of purposes such as pitches, speaking and award submissions, press releases, blog entries, feature articles and case studies assisting with clients’ digital marketing programs arranging and staffing media interviews and events brainstorming new ideas for integrated comms campaigns Job Duties and Responsibilities You’ll work across a portfolio of around 5-6 clients and will be assigned responsibility for specific areas of each client’s campaign. On larger accounts you may work with other Senior Associates or help direct and support an Account Coordinator or Intern. You will be responsible for generating results, meeting deadlines and developing relationships with clients and the media. You will need to manage your time carefully, becoming an expert at keeping lots of balls in the air as you deliver work on different campaigns with different teams. You have your eyes and ears to the ground so if/when you suspect a campaign or initiative may run into a road block, you speak up and flag to your account leads immediately. You will add real value to your team through your knowledge of the media, your understanding of what makes a great story and how best to tell it. When you become a Senior Associate, you will be guided, taking a much more self-sufficient and proactive approach to your work. A Senior Associate owns, strategizes and delivers campaign activities from start to finish, with minimal input from their bosses. You will drive activity forward, overcoming obstacles independently and even running small accounts day-to-day largely on your own, including starting to work on budgeting and resourcing. The mark of a great Senior Associate is that their managers don’t have to sweat the day-to-day stuff – they know client emails will be picked up, projects will be moved forward, quality results will be delivered and ‘red flags’ elevated - and they rarely need to ask for an update as you’re consistently keeping them in the loop. Qualifications A great Senior Associate eats, breathes and dreams comms and is motivated by delivering amazing results for their clients. You’ll know your clients’ target influencers inside out and have an exhaustive knowledge of the media agenda across your clients’ sectors and beyond. This knowledge will enable you to pitch effectively, generating outstanding results, and come up with clever, creative campaign ideas that will drive your client’s agenda. You’ll be hard at work developing relationships with journalists, industry influencers and clients that you’ll tap into throughout your career in comms, and you’ll be snapping at your Account Manager’s heels, constantly thinking one step ahead. You’ll be focused on learning and developing your professional skills every day, embracing new challenges that help you learn and being curious and open to new ideas so that we stay at the cutting edge of comms. We engage in Thoughtful Working, empowering our talent to determine the best way to work for our clients, our team and Hotwire every single day.

Requirements

Strong experience in agency as an Associate, Senior Associate, Senior Account Executive.
B2B technology sectors (B2B Enterprise Tech, Consumertech, FinTech, Cybersecurity, Emerging Tech, Industrial Tech, Enterprise Tech, Marketing & e-Commerce)
A love for storytelling and media strategy and media relations with large global brands
Quirkiness – Not afraid to speak up and own your ideas
An obsession with continuous improvement
Curiosity about how the business works how you contribute to the organizations success
A drive to produce excellent work
A strong written and presentation communication skills, with the comfort to present ideas and make a case to clients and partner agencies
A positive, authentic, solution-oriented team player with a good sense of humor
Hands-on experience managing and mentoring direct reports and cross-functional teammates.
Display proficiency with Microsoft Office tools, especially PowerPoint, Excel and Word.

Responsibilities

implement day-to-day integrated comms activities
carrying out most of the campaign execution and administration
being the eyes and ears of your clients’ industries
ensuring your account teams are up to speed on what’s happening across the wider sector
constantly building your media and sector knowledge and developing integrated comms skills
developing client call agendas before calls
taking detailed notes to map out action items and owners post call
communicating with clients – on the phone, by email and in person
delivering analytics reports
generating results by pitching client stories (by phone and email) to journalists and influencers
writing content for a variety of purposes such as pitches, speaking and award submissions, press releases, blog entries, feature articles and case studies
assisting with clients’ digital marketing programs
arranging and staffing media interviews and events
brainstorming new ideas for integrated comms campaigns
generating results, meeting deadlines and developing relationships with clients and the media
managing your time carefully, becoming an expert at keeping lots of balls in the air as you deliver work on different campaigns with different teams
flagging to your account leads immediately if/when you suspect a campaign or initiative may run into a road block
strategizes and delivers campaign activities from start to finish, with minimal input from their bosses
driving activity forward, overcoming obstacles independently and even running small accounts day-to-day largely on your own, including starting to work on budgeting and resourcing

Benefits

paid time off
holidays
sick leave
cultural celebration days off
paid time off for community involvement
medical, dental and vision insurance
disability and life insurance
401K match
a paid 6-week sabbatical after every 4 years of continuous employment
business development bonus opportunities
annual company bonuses
referral bonuses
wellness allowance
internet, and phone reimbursement
strong learning and development program with training opportunities at all levels