Public Relations Manager
About The Position
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row. We’re looking for someone with hustle, initiative, and real ownership to help strengthen and grow PragerU’s PR efforts. As a mission-driven media organization with more than a decade of impact, we need someone who understands the media landscape, moves quickly, and gets results. The right person is proactive and scrappy. They know how to spot an opportunity, craft a strong pitch, follow up relentlessly, and land meaningful coverage. They’re comfortable in a fast-paced environment, can think clearly under pressure, and work well across teams to make sure our messaging is sharp, consistent, and aligned with our mission.
Requirements
- 10+ years of overall experience in PR, communications with a preference for experience in DC and New York markets
- STRONG knowledge of how PR works, and a background in branding/integrative marketing
- Experience with media relations and outreach/communication with journalists especially ones in mainstream outlets and in education spheres of influence.
- We are fast-paced and work best with those who thrive in a start-up environment; the ‘6-month-long big branding agency study’ approach isn’t what we’re looking for
- Meticulous writing skills
- Creativity—this is not all technical writing
- Ability to problem solve with the best of them
- Capacity to manage-up, and assist vice president and other executives with what they need to pursue the organization’s mission
- Can collaborate with related teams, like social media, to amplify communications work
- Ability to thrive in a fast-paced environment, with multiple simultaneous projects
- Passion for our vision and mission
Responsibilities
- Oversee relationship with external PR team and hold them accountable for results
- Develop & execute PR/media strategy to increase earned media
- Manage and amplify media bookings and communication for all in-house talent
- Develop and maintain brand messaging communications on our website and elsewhere - i.e. our ‘About Us’ page, promotional ‘What is PragerU’ type scripts/brochures, and more
- Learn, cherish, and honor the brand—help other teams remain ‘on brand’
- Help develop brand messaging, brand identity, etc.
- Develop and execute PR strategies that expand PragerU’s reach, strengthen our reputation, and advance our mission
- Proactively pitch stories, secure media placements, and build relationships with journalists, producers, and influencers
- Manage incoming press inquiries and support crisis communications as needed
- Support major initiatives, content launches, and cultural moments with coordinated PR outreach
- Work cross-functionally with Marketing, Production, Development, and Leadership to align messaging and maximize impact
- Manage external PR agencies and partners to ensure strong execution and results
- Help plan and execute press events, media appearances, and mission-driven activations
- Track media coverage and campaign performance; report insights and recommendations to leadership
- Stay current on media trends and proactively identify opportunities to position PragerU in the national conversation
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
