Public Relations Manager

Roadway Moving • New York, NY

4h • $90,000 - $110,000 • Hybrid

About The Position

Founded in 2008 by Ross Sapir, Roadway Moving is built on the core principles of accountability, kindness, generosity, and dedication. These values drive a culture of excellence, where our people—not just our trucks—set us apart in a crowded industry. We believe in investing in both our employees and our clients, fostering an environment rooted in respect, urgency, clear communication, and appreciation. At Roadway, we don’t just move boxes, we move lives, and we do it with a commitment to making the experience remarkable for everyone involved.

Requirements

• 5–8 years of PR, communications, or earned media experience
• Proven track record securing national media placements
• Strong media relationships across business, real estate, luxury, or lifestyle verticals
• Exceptional writing and storytelling skills
• Demonstrated experience leveraging AI tools (e.g., ChatGPT, media intelligence platforms, AI search monitoring tools) to enhance pitching strategy, coverage tracking, and authority-building initiatives.
• Experience tying PR performance to business outcomes
• Understanding of search evolution, AI discovery, and authority signals
• Strategic thinker with strong execution capability
• Comfortable operating in a fast-moving, growth-stage environment

Nice To Haves

• Preferred background in real estate, luxury services, founder-led brands, or high-growth companies

Responsibilities

• Develop and execute a national earned media strategy focused on credibility and authority
• Build and maintain relationships with tier-1 outlets (NYT, WSJ, Forbes, Bloomberg, CNBC, etc.)
• Secure executive interviews, expert commentary, and feature placements tied to housing, relocation, and entrepreneurship
• Create compelling founder narratives aligned with company growth and premium positioning
• Build and manage an annual earned calendar aligned to peak season and expansion markets
• Track and report on impact metrics beyond impressions (branded search lift, inquiries, referral signals)
• Secure AI-indexable coverage that strengthens citation visibility in AI search platforms
• Support CEO visibility through curated speaking opportunities and coordinated media coverage
• Develop strategic celebrity or cultural collaborations that drive earned amplification
• Establish local authority in expansion markets through regional media and business journal placements

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed