Public Relations Manager

Four Seasons Hotels and Resorts•Orlando, FL

1d•Onsite

About The Position

Public Relations Manager Who We Look For: We are looking for an individual who can work in tandem with the Sr. Director of Public Relations & Marketing on generating awareness of the Resort including Rooms, F&B, Spa, Golf, Tennis and Retail, including a strong focus on social media content creation and engagement and local market awareness; and assist in the development of all marketing and advertising initiatives as well as the development and execution of the annual public relations and social media plan. You will have a focus on content development and growth of our social media platforms, and monitoring traveler review web sites; maintaining the resort website and video content; creation of resort e-newsletter content, updating digital marketing campaign assets, and creation of electronic marketing tools. You will serve as the online spokesperson, representing the resort on social media, translating the “voice” and image of the resort in social posts and responses posted online to guest reviews.

Responsibilities

Social Media Management Create and manage the content calendar for the Resort’s organic social media accounts, including content posting on Instagram, Instagram Stories, Facebook, and Twitter/X. This includes determining which photos and videos to post including writing the captions for each post. Manage the social platforms and ensure our content is always fresh, engaging, and relevant, working in line with brand standards. Respond to social posts within a 24-hour time frame and ideally within a four-hour window or less. Oversee a content agency partner and lead/manage regular photo and video shoots for the purpose of strong content to be featured across earned, owned and paid media. Manage review sites including Google, TripAdvisor and others and coordinate responses to reviews, using Revinate for review monitoring. Oversee overnight monitoring plan and utilize Sprout for post scheduling posts as well as tracking data and creating social media reports as needed. Engage with guests on all channels and strategically comment and like other pages with intent to grow our followers. Serve as primary contact for reviewing all requests from influencers/ content creators and create agreements for deliverables and release forms for their content, to achieve a robust and varied user generated content (UGC) portfolio.
Collateral Projects Serve as the PR Team lead for new collateral projects, requesting the bid from an agency partner to design the new piece; setting up the PO; handling the initial design phase and relaying back edits; liaising with the agency until the piece is in final approval stage. Ensure that all hotel promotions, advertising, direct mail pieces, and collateral are in line with Four Seasons brand standards and reflect the highest level of professionalism in content and presentation.
Video Content: Maintain and update the video content for the resort, including serving as point of contact for creation or posting of a new video or editing a portion of our existing video, updating our YouTube playlist under the FS brand chancel, and working with our agency to produce/edit any new videos. Maintain current image/ video library footage to have available for maximum media coverage.
Web Site Management: PR Manager is the main contact for when copy on our fourseasons.com/Orlando site needs to be updated. PRM to oversee updates in GuestFolio and Lobby Reader Board screens.
Media Relations: Serve as the lead contact for local media and orchestrate regular events for local media and creators, such as media tastings of new restaurant menus, new spa treatment launches, special events, and more. Maintain positive relationships with the local media and regularly work on professional relationship building with this important media market. Maximize opportunities for publicity in all media through careful research and assisting with the creation of a targeted editorial pitch plan with the PR Director, focused on key feeder markets for both the group and leisure segments. Distribute targeted media releases, media kits, pitches, and other PR related material as needed to the local media market, working closely with PR Director. Create innovative publicity programs with PR Director that will increase awareness and positive perception of the resort, its spa, culinary programs, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise. PR Manager is expected to bring creativity and innovation to the planning process. PR Manager will take the lead on certain PR initiatives as assigned by the PR Director and will write occasional news releases. PR Manager will also serve as main point person for Golf-related PR initiatives, including a signature charity golf tournament. Assist in the development and execution of an annual PR plan as an integral part of resort marketing plan, based on guidelines given in the annual plan instructions, including segment strategies and key PR & social media initiatives. Utilize all available electronic marketing tools to increase exposure to all available outlets, including the development of an e-newsletter; oversight of e-mail deployments, and related electronic opportunities. Serve as the main liaison with digital marketing agency Acronym to regularly update the ad copy/images for our paid search campaigns. Comply with Four Seasons standards for sales and marketing, while working harmoniously and professionally with co-workers and planning committee. Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact.
Assist with guest inquiries within the sales and marketing department, including assisting with high telephone volume and pop-up media/PR site inspections, if necessary.
Assist with the development of direct sales presentation material for both travel industry and group sales.
Proofread all marketing material, including: collateral, direct mail, advertising, printed promotional pieces, guest correspondence, etc.
Assist with the coordination of media events/FAMs.
Perform other tasks or projects as assigned by the Director of Public Relations and Director of Marketing.
We request that you have a flexible schedule, ability to work weekends and holidays.
Must be fluent in English and possess legal work authorization in the United States.