Public Relations Coordinator | HA-HSC News & Communications | Onsite (initially), Hybrid after training

UF Health • Gainesville, FL

1d • Hybrid

About The Position

This position is responsible for developing and executing strategic public relations initiatives to strengthen the organization's brand and public image. Key duties include managing media relations, crafting press materials, and supporting event coordination to effectively engage target audiences. The role also involves monitoring media coverage, evaluating campaign success, and collaborating with internal teams to maintain consistent messaging. Additionally, the coordinator will handle crisis communications, maintain media databases, and track industry trends to inform ongoing PR efforts.

Requirements

• Bachelor’s degree in Public Relations, Communications, or a related field
• Minimum of three (3) years of experience in public relations, communications, or a related field
• Proficiency in Microsoft Office, particularly Word and PowerPoint
• Experience managing media relations and developing press materials (e.g., press releases, media pitches)
• Strong written and verbal communication skills
• Familiarity with media monitoring tools and PR analytics

Responsibilities

• Develops and implements strategic public relations initiatives to enhance the organization’s brand and public image
• Manages media relations by building and maintaining relationships with journalists, editors, and influencers
• Crafts press releases, media kits, and other communication materials to effectively convey key messages
• Supports planning and coordination of events to promote organizational visibility and stakeholder engagement
• Monitors media coverage and analyzes campaign effectiveness to inform future PR strategies
• Collaborates with internal teams to ensure consistent messaging across all communication channels
• Handles crisis communication efforts to protect and manage the organization’s reputation
• Maintains media contact databases and tracks industry trends to stay current with best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1-10 employees