Public Relations Coordinator

WoodmenLife•Omaha, NE

1d•Hybrid

About The Position

WoodmenLife is looking to hire a Public Relations Coordinator to join our team! In this role, you will support the Director, Communications & Public Relations in executing day-to-day media relations, content creation, event coordination, and monitoring and reporting activities that enhance WoodmenLife’s reputation and visibility. This role drafts and distributes press materials, maintains media lists, supports crisis response logistics, assists in coordinating PR events and speaking engagements, and tracks coverage and performance against KPIs to inform continuous improvement. WoodmenLife is one of the best places to work in Omaha, with more than 135 years of service rooted in purpose and community. Since 1890, WoodmenLife has been dedicated to helping hardworking Americans secure their families’ financial futures and leave a lasting legacy. As a purpose‑driven, not‑for-profit life insurance company, our commitment is to our members and the communities they call home. As a member of the WoodmenLife family, you’ll join others who share a commitment to family, community, and country. We offer a comprehensive benefits package including health, dental, vision, 401(k), life insurance, and more. Apply today to learn more! We are looking for someone who:

Requirements

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field
1–3 years of experience in PR/communications (internships and agency experience welcome)
Demonstrated writing and editing skills (press releases, pitches, executive remarks); familiarity with AP style
Strong project management skills
Working knowledge of media relations practices, social media platforms, and basic analytics/measurement
Experience coordinating events and managing logistics with multiple stakeholders.
Proficiency with collaboration and media tools (e.g., media databases, monitoring platforms, social scheduling, Microsoft 365)
Calm under deadline pressure; strong organization, attention to detail, and follow-through
Exceptional written, editing, listening, and verbal communication skills
Ability to craft effective prompts for AI systems to optimize outputs and improve efficiency in task execution
Familiarity with AI-powered productivity tools (e.g., Microsoft Copilot, ChatGPT) and ability to leverage them for workflow automation and decision support
Understanding of ethical AI principles, data privacy considerations, and compliance standards to ensure responsible use of AI technologies

Responsibilities

Develops, writes, edits, and distributes press materials — including releases, advisories, pitches, talking points, Q&As, bios, and fact sheets — to support PR and communication initiatives
Maintains and updates media lists, editorial calendars, fact sheets, holding statements, and response templates
Monitors daily media and social coverage; compiles clips, assesses sentiment and reach, and prepares dashboards and regular performance reports
Manages inbound media inquiries by logging requests, coordinating responses, preparing background materials, and supporting spokesperson interview prep
Drafts and publishes content across channels (web, intranet, email, and social) while ensuring brand voice consistency, AP style adherence, and accessibility best practices
Coordinates internal reviews and approvals for PR materials and ensures alignment across Marketing, Community Outreach, HR, Sales, and agency partners
Supports planning and execution of press conferences, community events, sponsorship activations, and executive speaking engagements
Tracks emerging issues and escalation pathways and assists with after-action evaluations and crisis communication updates
Maintains PR-related KPIs (such as share of voice, impressions, and message pull-through) and contributes to monthly and quarterly reporting
Helps evaluate PR tools, maintains accurate media databases, and assists with budget tracking, invoices, contracts, and asset management
Meets expectations for attendance and punctuality in accordance with the expectations established by supervisor and WoodmenLife policy
Performs other duties as assigned by management