Public Relations and Marketing Specialist

State of Virginia•Richmond, VA

54d•$75,000 - $90,000

About The Position

DHCD Welcomes Veterans and Veteran Spouses! Join Our Team at the Virginia Department of Housing and Community Development! The Virginia Department of Housing and Community Development's External Affairs and Communications Division is seeking a skilled Public Relations and Marketing Specialist to join the team. In this role, you will collaborate with the Director of External Affairs and Communications, the multimedia specialist, and the public relations specialist to support public relations, media outreach, website content, and marketing initiatives. Your efforts will help share DHCD's story, engage diverse communities, and raise awareness of the agency's programs, services, and events. This is an invaluable opportunity to make a meaningful impact in public service and elevate DHCD's mission. DHCD's programs strive to maintain the vibrancy of communities throughout the Commonwealth. The Public Relations and Marketing Specialist will promote and educate the public and media about the agency's initiatives, which include: 1. Expanding universal broadband access, 2. Advancing economic development initiatives 3. Implementing statewide building and fire regulations 4. Ensuring the affordability and efficiency of Virginia's homes and buildings 5. Fostering innovative solutions for affordable housing Make public service a part of your career choice and apply now to become the Public Relations and Marketing Specialist at DHCD! Commonwealth of Virginia benefits/incentives include: Public Student Loan Forgiveness (PSLF), Tuition Reimbursement, Dental/Medical/Vision plans Sick, Family/Personal, Annual, Military, and Community Service Leave, Employee Assistance Programs (EAP) Disability Plans (Short and Long Term), Retirement and Savings plans, Life and Long-Term Care Insurance, Telework Eligible Commonwealth of VA Employees ONLY discounts Follow DHCD on Twitter (X), Facebook, LinkedIn, YouTube, and Instagram!

Requirements

Comprehensive knowledge of program management in the areas of public relations, marketing, information and publicity techniques, publication production, broadcast, and print media.
Demonstrated skillset in working independently and collaboratively with others, as well as conveying information clearly and professionally through spoken and written communication.
Skilled in using desktop publishing and word processing tools to create and edit publications, communications, and other promotional or marketing materials to include online newsletters and press releases.
Proven track record with experience in leading media outreach, public relations campaigns, and marketing initiatives to elevate organizational visibility and engagement.
Experience independently designing and producing educational and promotional materials for digital platforms, including websites and social media, ensuring clarity and accessibility for diverse audiences.
Experience in compiling both quantitative data and narrative insights to assess communication effectiveness and inform strategic decisions.
Experienced in researching, interpreting, and applying policies to develop actionable recommendations for communication strategies and analytical techniques.
Adept at leveraging digital tools such as intranet systems, social media platforms, and web technologies to execute innovative marketing campaigns and promote public events.

Nice To Haves

Knowledge of video production, including scripting, shooting, and postproduction, as well as all applicable copyright laws is preferred, but not essential.
Knowledge of the organization and operation of state government is preferred.

Responsibilities

Crafting and disseminating clear, accurate, and compelling content across digital and traditional platforms to promote awareness and engagement.
Fostering positive relationships with media outlets and community partners to amplify DHCD's visibility and impact.
Editing, developing, and designing all agency publications, including website content.
Supporting the creation of website updates, press releases, newsletters, social media posts, and promotional materials aligned with DHCD's branding and messaging.
Enhancing organizational cohesion by keeping staff informed of key initiatives, updates, and departmental achievements.
Contributing to the planning and execution of campaigns that highlight DHCD's services and community impact.