Public Relations and Brand Marketing Specialist

Orases•Frederick, MD

38d•Remote

About The Position

The Public Relations and Marketing Specialist plays a key role in strengthening Orases’ brand presence, public visibility, and thought leadership across digital and earned media channels. This role works closely with the Business Development and leadership teams to elevate brand awareness, support pipeline growth, and position Orases as a trusted authority in custom software and AI solutions. The ideal candidate is a creative, proactive marketing professional with strong storytelling skills, experience in branding, PR, and social media, and a passion for technology. This role requires the ability to translate complex technical concepts into clear, compelling narratives that resonate with target audiences. The Public Relations and Marketing Specialist must be highly collaborative, adaptable, and comfortable supporting additional initiatives as business needs evolve. Responsibilities may include, but are not limited to, the following.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field preferred, or equivalent professional experience.
5+ years of experience in marketing, social media, or communications, with 3+ years of experience specifically within software development and/or SaaS.
Exceptional written and verbal communication skills, with the ability to craft clear, compelling messaging.
Experience using marketing analytics and performance reporting to inform strategy and execution.
Proficiency with Google Workspace and HubSpot.
Strong understanding of digital marketing fundamentals, including email, SEO, and PR.
Working knowledge of AI-powered marketing tools and their practical application.
Proven ability to work independently with minimal supervision while managing time and priorities effectively.
Highly organized and project-oriented, with the ability to thrive in a fast-paced environment.
Ability to translate high-level strategy into hands-on execution when needed.
Strong familiarity with software development, data science, AI, or related technical domains.
Entrepreneurial mindset with ambition, curiosity, and a willingness to learn through experimentation and rapid iteration.

Responsibilities

Own and execute Orases’ branding, PR, and thought leadership strategy to strengthen market authority in custom software and AI development.
Secure consistent media features and PR mentions across relevant third-party and industry publications.
Identify, submit, and win industry awards and recognitions that validate Orases’ expertise and credibility.
Build and maintain relationships with media outlets, partners, and industry organizations to amplify brand visibility.
Produce regular thought leadership content that positions Orases leaders as trusted experts in AI, digital transformation, and custom software.
Develop and manage a comprehensive editorial calendar, ensuring a consistent flow of optimized content.
Write, design, publish, and optimize engaging content to support the marketing, sales, and brand strategy, enhancing online visibility and attracting organic traffic.
Develop and publish case studies that highlight client success stories, measurable outcomes, and business impact.
Disseminate and optimize content across digital channels to improve SEO and GEO visibility, ensuring assets are structured, distributed, and positioned for search engines, generative AI platforms, and discoverability.
Drive sustained growth and engagement across LinkedIn and other platforms through a consistent publishing cadence, engagement campaigns, and cross-promotion.
Grow LinkedIn followers and newsletter subscribers by sharing high-value insights, original content, and leadership perspectives.
Plan, create, and publish video content that educates, inspires, and showcases Orases’ team, process, and client results.
Support influencer, partner, and employee-advocacy initiatives to extend brand reach and authenticity.
Proactively manage Orases’ online reputation across platforms such as Clutch, Gartner Peer Insights, Google, Indeed, and Glassdoor.
Coordinate with internal and external teams to consistently generate client and employee reviews that support credibility, trust, and employer branding.
Ensure reviews are actively leveraged across marketing, sales, and recruiting channels.
Coordinate the design and production of trade show marketing materials, including flyers, loops, presentations, exhibitor portals, and promotional items.
Lead Orases events by serving as the central coordinator for RSVPs, vendor relationships, team member responsibilities, and post-event follow-up across in-office events, webinars, podcasts, and industry engagements.
Create and maintain marketing, sales, and leadership dashboards that surface key KPIs, performance trends, and actionable insights.
Grow and nurture the HubSpot newsletter audience through blogs, lead magnets, and strategic website CTAs.
Identify follow-up gaps across the sales funnel and design automated drip campaigns and workflows to improve engagement, consistency, and conversion.
Improve email engagement by optimizing content relevance, subject lines, send timing, and audience segmentation.

Benefits

Eligibility for a discretionary year end bonus based on company and individual performance.
Flexible work options: Work from our beautiful office in Frederick, MD, or remotely.
Comprehensive medical, dental, and vision plans with nationwide options to meet your needs wherever you hang your hat.
Company-paid life insurance, short-term, and long-term disability. Let us pay for your peace of mind.
401K Roth and non Roth options with a 4% company match for the first 5% you contribute. This FREE MONEY is fully vested and portable should you make the decision to leave us one day.
Fringe benefits to offer you lifestyle choices of where your benefits money goes. Options range from pet insurance, activity kits for kids, hotels and travel, health and wellness options, food delivery options, and the choices go on and on for you to decide what benefits YOU.
Paid personal time off (3 weeks) and company holidays (typically 13 including full company shut down 12/25-1/1).
Employee Assistance Program for confidential support. We offer a 3rd party confidential help line to call 24 hours a day for whatever life throws your way or just to talk if needed.
Training and learning opportunities to help you excel in your career.
Team perk pickup truck, Orases One, for personal use that you can borrow for driving, hauling or moving.
Talented team of salespeople, software developers, and more to support you in building campaigns, automations, videos, and whatever else you may need to grow the Orases brand.
Fun and silly events, celebrations, and team social opportunities both virtually and in person. We regularly fly in team members who want to visit the office or experience an in person event.
Annual all employee retreat where the entire team comes together in person to bond and have fun!