Provider Relations & Outreach Coordinator

Gladstone Psych & WellnessBaltimore, MD
3d

About The Position

The Provider Relations & Outreach Coordinator is responsible for building and maintaining strong referral partnerships, increasing external referral volume, and ensuring consistent, professional outreach across all referral networks. This role serves as a key connector between Gladstone and external partners, supporting program growth, brand visibility, and accurate referral tracking through structured outreach and CRM reporting.

Requirements

  • 1–3+ years of experience in provider relations, healthcare marketing, community outreach, or a related role (healthcare preferred)
  • Strong communication, relationship-building, and follow-up skills
  • Experience using CRM systems (Keap or equivalent preferred)
  • Highly organized with attention to detail and documentation
  • Ability to travel within the DMV area for outreach visits and events

Responsibilities

  • Build and maintain relationships with referral partners including physicians, universities, hospitals, and community organizations
  • Conduct structured outreach via email, phone, virtual meetings, and in-person visits
  • Maintain a consistent outreach cadence across assigned referral networks
  • Ensure referral partners have up-to-date information on services, providers, insurance participation, and appointment availability
  • Represent Gladstone at local events, networking opportunities, and outreach activities
  • Serve as a liaison for external media inquiries and partnership contacts
  • Support execution of outreach campaigns tied to program launches, capacity updates, and new service offerings
  • Assist with the distribution of external newsletters, announcements, and outreach messaging
  • Maintain inventory of branded materials
  • Ensure brand alignment, accuracy, and professionalism across all outreach materials
  • Maintain accurate outreach activity records in the CRM (Keap)
  • Track engagement and referral metrics across platforms, including: Valant EHR referral data Keap campaigns and reports Social platforms (Facebook, Instagram, LinkedIn, YouTube etc)
  • Compile and deliver monthly and quarterly outreach and referral performance reports for leadership review
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