Proposal & Content Manager

McGuireWoods LLP•Charlotte, NC

13h•Hybrid

About The Position

McGuireWoods LLP is seeking a Proposal & Content Manager to join their Marketing & Business Development department in Charlotte, NC. This role acts as a strategic advisor, leading high-stakes pursuits and enhancing the firm's market presentation. The manager will collaborate with attorneys and Business Development to define pursuit strategy, manage complex RFPs and cross-practice pitches, and create clear, persuasive, client-focused proposals to drive new business. The position requires strong writing skills and operational rigor to translate complex legal and business concepts into compelling narratives. Additionally, the role involves continuous improvement of the pursuit function, including refining processes, advancing best practices, and leveraging technology and AI for increased efficiency and results. As a trusted advisor, this individual will help the firm compete more effectively and capitalize on growth opportunities. McGuireWoods, a leading law firm since 1834, offers legal solutions to various clients and provides excellent benefits, including a hybrid remote option for flexibility and work-life balance.

Requirements

5+ years of experience writing in a proposal environment
Bachelor's degree or higher
Extensive experience with dataset/content management tools.
Very strong writing, editing and communication skills.
Ability to meet deadlines managing multiple tasks.
Strong attention to detail.
A pursuits professional with 5+ years of experience managing complex proposals in a law firm or professional services environment.
A persuasive communicator and storyteller who can distill technical legal and business issues into client-centered, compelling narratives.
Experienced in the full pursuit lifecycle, including competitive RFPs, cross-practice submissions, and global panel processes.
Skilled at balancing big-picture strategy with operational discipline, ensuring both creativity and flawless execution.
Technologically fluent, confident using tools and platforms to drive efficiency, speed, and quality.
Analytical and data-driven, capable of developing insights and recommendations that inform firmwide strategy.
Collaborative, resilient, and able to thrive in a fast-paced, high-stakes environment.
Willingness and desire to work with innovative technology platforms - our employees also have access to Harvey, a legal-specific AI tool that reduces time spent on routine tasks, allowing you to focus on more meaningful, high-impact work.

Nice To Haves

law firm marketing experience preferred.
degree in Journalism, Marketing, Communications, English or similar field of study preferred.
Proficiency in Microsoft and Google applications a plus.

Responsibilities

Lead RFPs and high-stakes pursuits: Take ownership of the firm’s most complex RFP responses, cross-practice pitches, and panel submissions, ensuring they are strategic, persuasive, and client-focused.
Craft compelling narratives: Develop executive summaries, case studies, team bios, and pursuit narratives that position McGuireWoods distinctively and speak directly to client priorities.
Shape strategy and execution: Define pursuit objectives, timelines, and win themes, guiding cross-practice teams with authority and clarity under tight deadlines.
Serve as a strategic advisor: Partner with lawyers and Marketing & Business Development leadership to shape competitive strategies for RFPs, pitches, and panel processes, including auctions.
Influence and collaborate across the firm: Build strong working relationships with partners, finance, and other stakeholders to integrate substantive expertise and client insights into winning materials.
Drive operational excellence: Standardize workflows, refine templates, and lead continuous improvement in the firm’s pursuit function.
Leverage technology and AI: Use platforms like Foundation and generative AI tools to streamline drafting, automate content, and accelerate the delivery of consistent, high-quality proposals.
RFP Platform Expertise: Demonstrates proficiency in managing and optimizing RFP platforms such as PERSUIT and Priori, with a focus on driving strategic outcomes and efficient responses.
Measure performance and outcomes: Track pursuit activity, win/loss data, and client feedback, turning insights into actionable strategies for department and firm leadership.
Maintain and elevate firm content: Lead the upkeep of proposal libraries, experience databases, and templates, ensuring the highest standards of quality and readiness.