Proposal & Content Manager

McGuireWoods LLP•Washington, DC

8h•Hybrid

About The Position

McGuireWoods LLP is seeking a Proposal & Content Manager to join their Marketing & Business Development department in the Richmond, VA office. This role serves as a strategic advisor, leading high-stakes pursuits and enhancing the firm's market presentation. The manager will partner closely with attorneys and Business Development to shape pursuit strategy, manage complex RFPs and cross-practice pitches, and deliver clear, persuasive, client-focused proposals that drive new business. The position requires strong writing skills and operational rigor to translate complex legal and business concepts into compelling, client-aligned narratives. The Proposal & Content Manager will also lead continuous improvement across the pursuit function, refining processes, advancing best practices, and leveraging technology and AI to increase efficiency and results. As a trusted advisor on pursuit strategy and content, this individual will position the firm to compete more effectively and capture growth opportunities. McGuireWoods, a leading law firm since 1834, offers excellent benefits and a hybrid remote option, providing flexibility and work-life balance.

Requirements

5+ years of experience writing in a proposal environment.
Bachelor's degree or higher.
Extensive experience with dataset/content management tools.
Very strong writing, editing and communication skills.
Ability to meet deadlines managing multiple tasks.
Strong attention to detail.
A pursuits professional with 5+ years of experience managing complex proposals in a law firm or professional services environment.
A persuasive communicator and storyteller who can distill technical legal and business issues into client-centered, compelling narratives.
Experienced in the full pursuit lifecycle, including competitive RFPs, cross-practice submissions, and global panel processes.
Skilled at balancing big-picture strategy with operational discipline, ensuring both creativity and flawless execution.
Technologically fluent, confident using tools and platforms to drive efficiency, speed, and quality.
Analytical and data-driven, capable of developing insights and recommendations that inform firmwide strategy.
Collaborative, resilient, and able to thrive in a fast-paced, high-stakes environment.
Willingness and desire to work with innovative technology platforms - our employees also have access to Harvey, a legal-specific AI tool that reduces time spent on routine tasks, allowing you to focus on more meaningful, high-impact work.

Nice To Haves

Law firm marketing experience preferred.
Degree in Journalism, Marketing, Communications, English or similar field of study preferred.
Proficiency in Microsoft and Google applications a plus.

Responsibilities

Lead RFPs and high-stakes pursuits: Take ownership of the firm’s most complex RFP responses, cross-practice pitches, and panel submissions, ensuring they are strategic, persuasive, and client-focused.
Craft compelling narratives: Develop executive summaries, case studies, team bios, and pursuit narratives that position McGuireWoods distinctively and speak directly to client priorities.
Shape strategy and execution: Define pursuit objectives, timelines, and win themes, guiding cross-practice teams with authority and clarity under tight deadlines.
Serve as a strategic advisor: Partner with lawyers and Marketing & Business Development leadership to shape competitive strategies for RFPs, pitches, and panel processes, including auctions.
Influence and collaborate across the firm: Build strong working relationships with partners, finance, and other stakeholders to integrate substantive expertise and client insights into winning materials.
Drive operational excellence: Standardize workflows, refine templates, and lead continuous improvement in the firm’s pursuit function.
Leverage technology and AI: Use platforms like Foundation and generative AI tools to streamline drafting, automate content, and accelerate the delivery of consistent, high-quality proposals.
RFP Platform Expertise: Demonstrates proficiency in managing and optimizing RFP platforms such as PERSUIT and Priori, with a focus on driving strategic outcomes and efficient responses.
Measure performance and outcomes: Track pursuit activity, win/loss data, and client feedback, turning insights into actionable strategies for department and firm leadership.
Maintain and elevate firm content: Lead the upkeep of proposal libraries, experience databases, and templates, ensuring the highest standards of quality and readiness.