Property Demand Generation and Brand Associate

Bridge Investment Group • Salt Lake City, UT

56d

About The Position

The Property Demand Generation and Brand Associate is a mid-level position responsible for supporting the Demand Gen team in implementing community-specific marketing strategies, assisting with digital advertising and brand management efforts. This role is ideal for a detail-oriented, fast paced individual eager to grow in multifamily marketing and analytics. The role will focus on the operational and analytical aspects of affordable, single-family, and multifamily marketing, working closely with senior team members to optimize performance. This is a great opportunity for a marketing professional interested in real estate marketing, data analysis, and brand management to gain hands-on experience and grow within the industry!

Requirements

• Bachelor's degree in marketing, business, communications, or a related field preferred but not required.
• 3-5 years of experience in marketing, digital advertising, or real estate a plus (internships and coursework will be considered).
• Familiarity with Google Analytics, SEM, SEO, and social media advertising is a plus.
• Strong analytical and organizational skills with attention to detail.
• Ability to adapt quickly and shift priorities in a dynamic, fast-paced environment.
• Proficiency in Microsoft Office (Excel, PowerPoint) and willingness to learn property management software (Entrata, Yardi, etc.).
• Excellent communication and problem-solving skills.

Responsibilities

• Oversee a portfolio of 40+ communities in varying markets.
• Assist in executing cost-effective marketing plans in collaboration with the Digital Demand Generation Team, tailored to each property's unique needs.
• Support digital marketing initiatives, including SEM, SEO, and social media advertising.
• Help manage property listings on Internet Listing Services (ILS) platforms and track performance metrics.
• Assist in the creation and maintenance of brand templates for marketing campaigns.
• Compile reports on marketing performance and present insights to the marketing team.
• Assist in budget tracking and reporting on campaign effectiveness.
• Ensure branding consistency across all marketing materials and digital platforms.
• Collaborate with vendors and internal teams to support property marketing needs.
• Assist with acquisitions and dispositions by coordinating digital asset transfers, updating social media, and implementing best practices for demand generation.

Benefits

• Full Insurance benefit suite including Medical Insurance, Dental Insurance, Vision Insurance, Critical Illness Insurance, Accident Insurance, Short Term Disability, Legal & Identity Theft Insurance, and Pet Insurance.
• Company paid Life Insurance (option to buy additional available) and Long-Term Disability.
• Access to benefits concierge service.
• Access to Mental Health & Well-Being service.
• 401K:Bridge Investment Group will match your contributions dollar-for-dollar, up to 6% of your pay. These contributions are fully vested immediately. Eligible employees are automatically enrolled at a 4% contribution rate. The employee must be at least 21 years of age and have worked for the Company for at least 60 days.
• Paid Time Off: Employee will accrue 5.23 hours of paid time off per pay period for a total of 17 days per year.
• 11 Paid Holidays per year.
• Following six (6) months of employment at the Company, you will be eligible per birth, adoption or placement of a child for four (4) weeks of paid parental leave as the primary caregiver to the child or two weeks of paid parental leave as the secondary caregiver to the child. Following two years of employment at the Company, you will be eligible for twelve weeks of paid parental leave per birth, adoption, or placement of a child if you are the primary caregiver of the child.
• Tuition Reimbursement: Up to $5,000 per year of pre-approved tuition expenses will be reimbursed upon submission of approved documentation. Repayment obligations may apply if employment terminates prior to 24 months.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Real Estate
• Number of Employees: 1,001-5,000 employees