Promotions Manager - WFXT TV
About The Position
Help bring the Boston 25 News Brand to life through compelling writing and strategic conceptualization. The ideal candidate will have the passion to produce dynamic creative, have solid news judgment and is digital savvy. They must have excellent knowledge of all social media platforms and marketing on all social media platforms. The Promotions Manager reports to the Director of Creative Services. They are responsible for the marketing of the Boston 25 Brand, news product, and work with Studio 25 Production Manager on sales related/lifestyle content.
Requirements
- 2 years' experience in a similar role in local television news
- Experience writing promotions for local news and proofreading scripts
- Experience producing news image campaigns
- Experience creating and executing marketing on a variety of social media platforms and OTT
- Ability to collaborate with clients and colleagues in a professional and creative capacity
- Valid driver's license & clean driving record required
Nice To Haves
- Bachelor's Degree in marketing or journalism preferred
- 2 years' experience in a management role preferred
- 5 years' experience in a similar role in a television environment preferred
- Avid editing experience preferred
- Experience trafficking promotional logs and inventory using Wide Orbit preferred
Responsibilities
- Supervise the day-to-day production of news promotion, supervising a team of producer/editors
- Attend news meetings, meets with producers to determine stories to promote, proofreads scripts and places spots on various platforms. Also has the ability to tell a short story through video
- Plan advertising and promotional campaigns on tv, internet and social and OTT
- Work with Creative Services Director on marketing plans and selection of which media to advertise in, such as radio, television, and all social platforms
- Coordinate with all departments to present a unified image to viewers
- Develop plan for promotion and assign producer/editors to execute plan
- Conceptualize, coordinate and produce news image campaigns for the TV station
- Work on creative with producers/editors and designers. Must understand the fundamentals of design, from layouts to composition
- Attend research sessions and use learned research in promotional campaigns, and help create marketing strategies from learned research
- Responsible for trafficking promotional logs. Co-manage promotional inventory using WideOrbit
- Plan and execute digital and social media promotional campaigns. Properly place creative on appropriate platform
- Must possess interpersonal skills and have ability to work with internal and external clients
- Other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Broadcasting and Content Providers
Number of Employees
501-1,000 employees
