Project Employee, Digital Content Publishing – NBA App, NBA.com

National Basketball Association (NBA)•Secaucus, NJ

1d•Remote

About The Position

This position is responsible for publishing and programming content within the NBA’s digital channels, including the NBA App (mobile & connected devices), NBA.com, newsletters, push notifications and more. The successful candidate must be a passionate fan of the NBA, have experience using editorial judgement at a high level and be an experienced digital product consumer, knowing what content experience works best for a basketball fan. The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness. At the NBA, the organization is passionate about growing and celebrating the game of basketball, delivering excitement to hundreds of millions of fans worldwide through the intensity of the game and the amazing athletic skill of its players. As a global sports and media business, the NBA manages relationships with television and digital media partners, develops marketing partnerships, oversees merchandise licensing, and handles a wide range of responsibilities that drive its success. Off the court, the NBA is deeply committed to social responsibility, with NBA Cares leading the league's involvement in addressing important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Requirements

Experience working for another sports or media brand (can include collegiate digital and/or social channels)
Deeply knowledgeable and passionate about the game of basketball and the NBA, including players, coaches, and teams, and able to articulate important storylines
Previous experience in journalism or related field where working on deadline and editorial judgment were traits needed to succeed
Strong written skills for headline writing, push notifications, or text-based content (vertical stories, articles)
Previous experience publishing within a Content Management System
Ability to build and send push notifications for the NBA App
Strong communication skills, especially for a remote position, to communicate with the team, department members, and third-party partners on a nightly basis
Knowledge of basketball analytics and the rules of the game
Willingness to work on projects when asked and provide creative content solutions when called upon
Understanding of digital and social media trends, including how people are consuming content and how that could apply to an NBA platform

Nice To Haves

WordPress and Story Teller CMS experience
Experience working within Braze
Bachelor's degree in English, Journalism, Communications or related field

Responsibilities

Creating world-class storytelling in a variety of formats, using text, curation and narrative to uplift visual (video, image, graphic) content
Curating trending social, news and media content around the NBA quickly, and producing compelling news content from it
Building, publishing and programming vertical stories within the NBA App and NBA.com with a primary focus around games and game-related content. Content sourced will be videos, photos, text and graphics
Writing copy for vertical stories, as well as titles & descriptions on videos, articles and featured placements across NBA digital channels. Must be able to follow blended AP and NBA style guides
Communicating with team members across various assignments. Must know when to ask questions, be engaged and when to take the lead on specific responsibilities
Work with members of the Social & Digital Content Team to create fan-centric content that resonates across digital platforms. Content can be vertical video stories, editorial articles, photos, graphics, statistical or more
Using editorial judgment to identify where, how and when content should be programmed on the NBA App and NBA.com. Programming decisions should be rooted in data and a firm understanding of what NBA fans want from their digital channels
Working closely with the Content Creation team to ensure the video-centric NBA App connected device and mobile experiences have the right content for the respective platform consumers
Segmenting, building and publishing push notifications for NBA App users
Supporting the NBA’s direct-to-consumer initiatives by promoting NBA League Pass and NBA ID campaigns throughout the season
Researching and introducing new content ideas and actively participating in content planning