Proj Mgr Site Personalization

Staples • Framingham, MA

2d

About The Position

Project Manager, Site Personalization, B2B Our eCommerce team delivers customer-centric site experiences to position Staples Business as a digital selling platform of choice. Our team ensures that our mobile and desktop platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We blend human expertise with automated merchandising and personalized campaigns to engage and convert customers, partnering closely with sales, merchandising, finance, logistics, and technology to create a world‑class digital ecosystem that fuels profitable growth in a fun and rewarding work environment. We are inclusive, customer-obsessed, and are looking for well-rounded professionals with strong eCommerce business acumen to join our team. Position Summary: We’re on a mission to transform the Staples Business digital experience, and this role is key to making it happen. As Project Manager, Site Personalization , you’ll help shape how thousands of businesses—from hospitals and schools to retailers—interact with our platform every day. Staples Business is a trusted leader in B2B space, serving a diverse and growing customer base with solutions that keep their operations running smoothly. In this role, you’ll partner across marketing, sales, and merchandising to bring personalization strategies to life, creating experiences that feel tailored and intuitive. If you’re passionate about digital innovation, curious, analytical, and ready to make an impact, this is your opportunity to help redefine how businesses connect with Staples.

Requirements

• Strong analytics mindset; comfortable pulling, interpreting, and presenting metrics to inform decision-making.
• Highly detail-oriented, with strong skills in organizing, prioritizing, and managing multiple tasks while maintaining accuracy and quality
• Ability to pivot strategies swiftly in response to new information and/or market shifts
• Ability to build relationships and proactively assess business needs.
• Excellent verbal and written communication skills.
• Proven experience working cross-functionally.
• Bachelor's degree in Marketing, Business Administration or equivalent work experience
• Minimum of 2+ years of experience within eCommerce, marketing, or digital marketing, with a focus on site personalization.
• Previous CMS experience required.

Nice To Haves

• Experience with Adobe products (such as Adobe Analytics, Adobe Experience Manager) is a plus.

Responsibilities

• Lead the execution of site personalization initiatives, ensuring tailored experiences for diverse customer segments and industries.
• Collaborate with internal partners—including Product, Analytics, Merchandising, Marketing, and Sales teams —to align personalization strategies and drive impactful outcomes.
• Assist with developing and launching personalized site content, leveraging data and customer insights.
• Use analytics platforms (Adobe Analytics, FullStory, etc.) to pull metrics, analyze performance, and provide actionable recommendations for ongoing optimization.
• Assist with drafting wireframes and concepts for personalized experiences, ensuring alignment with business goals, best practices, and customer needs.
• Design and manage A/B and multivariate testing to optimize personalization tactics and measure impact.
• Share strategies and results with cross-functional teams to gain stakeholder support and drive adoption of personalization best practices.
• Maintain schedules, processes, and documentation for personalization campaigns, coordinating across multiple projects and priorities.
• Conduct competitive audits to identify emerging personalization trends and ensure Staples Business remains best-in-class.
• Escalate issues that could impact timelines, goals, or cross-team collaboration.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level