Programmatic Supply Specialist

WPP PLC • Milan, TN

36d • Hybrid

About The Position

As a Programmatic Supply Specialist, you will be instrumental in optimizing our programmatic media buying strategies by building and nurturing relationships with key supply partners, including publishers, broadcasters, sales-houses, and SSPs. You will ensure access to high-quality, effective inventory across various programmatic channels, directly impacting campaign performance and WPP Media's market leadership. This role demands a proactive approach to sourcing and managing supply, contributing to a dynamic and innovative advertising ecosystem.

Requirements

• 2-4 years of experience in digital or offline advertising within media agencies, broadcasters, sales-houses, or media networks.
• Strong understanding of the advertising landscape, including key technologies and trends.
• Familiarity with sales house offerings (formats, buying models, pricing, volumes).
• Experience with main DSPs / buying platforms and methodologies.
• Experience in the AV landscape (particularly VOD and Addressable TV) or DOOH is a significant advantage.
• Excellent organizational and time management skills, with the ability to prioritize work effectively.
• Proven ability to establish and maintain effective relationships both internally and externally.
• Commercially minded, with a knack for recognizing new opportunities.
• Highly detail-oriented and analytical, approaching problems and solutions in a logical, data-driven manner.
• Proficient use of Excel (VLookups, Pivot tables).
• Fluent English (B2/C1).
• Proactive and adaptable mindset: Eager to learn, embraces new technologies and challenges, and contributes innovative solutions.
• Collaborative spirit: A strong team player who thrives in a dynamic, collective environment.

Responsibilities

• Build, nurture, and serve as the primary contact for key supply partners, including publishers, broadcasters, sales-houses, and SSPs, to ensure a robust and high-quality programmatic inventory ecosystem.
• Create, manage, and continuously monitor programmatic deals across major DSPs (e.g., Xandr, DV360, TTD, Amazon) and various channels (CTV, DOOH, Audio, Digital), optimizing for performance and availability.
• Track and analyze supply delivery and platform quality, supporting campaign managers to maximize inventory effectiveness and collaborating on brand safety and media quality initiatives.
• Actively scout for new markets, formats, and commercial opportunities, supporting the compliant onboarding of new suppliers and contributing to the development of international supply.
• Coordinate closely with internal Investment, Trading, and senior teams on deal conditions, negotiations, and overall supply strategy, providing essential updates and insights.
• Manage financial processes related to media bookings, delivery tracking, reconciliation, and billing to ensure accuracy and operational efficiency.

Benefits

• Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees