Programmatic Media Buyer

Adobe • San Francisco, CA

1d

About The Position

Step into the role of Programmatic Media Buyer on Adobe’s internal Display & Programmatic team and lead impactful campaigns across key digital channels! This opportunity is ideal for a media professional with 3+ years of hands-on experience in programmatic buying, campaign management, and optimization. Expertise across leading DSPs — DV360, Adobe Advertising Cloud (AdCloud), The Trade Desk, and Yahoo DSP — is essential. Success in this role requires proficiency in display, video, native, CTV, and audio formats, along with strong collaboration across teams to deliver seamless, results-focused marketing initiatives!

Requirements

• At least 3 years of practical experience coordinating campaigns in DV360, AdCloud, The Trade Desk, and/or Yahoo DSP
• Strong understanding of the programmatic ecosystem, auction dynamics, bidding strategies (CPC, CPM, CPA, vCPM), and pacing methodologies
• Experience managing PMP and Programmatic Guaranteed deals, with working knowledge of supply path optimization
• Proficiency in measurement frameworks, attribution models, and campaign analytics
• Advanced Excel skills and ability to translate large data sets into strategic insights
• Strong attention to detail, organization, and communication skills
• Minimum 3 years of direct programmatic buying experience (agency, in-house, trading desk, or media vendor)
• Proven track record managing campaigns across major DSPs

Nice To Haves

• Experience optimizing toward multi-touch attribution preferred
• CTV and/or video buying experience strongly preferred
• Bachelor’s degree or equivalent experience

Responsibilities

• Lead end-to-end execution of programmatic campaigns across DSP platforms — from discovery and setup through launch, optimization, and reporting
• Partner with Marketing and Media Strategy teams to define objectives, budgets, targeting, inventory approach, and measurement requirements
• Develop data-driven audience and inventory strategies by bringing to bear 1P, 2P, and 3P data, including open exchange, PMP, PG, and direct deals
• Monitor and optimize performance across formats and platforms, refining bids, pacing, frequency, supply paths, and creative strategy to exceed benchmarks
• Collaborate with Analytics, Ad Ops, and Web teams to ensure accurate tracking, tagging, brand safety, and measurement implementation
• Deliver clear, actionable performance insights and post-campaign recommendations to collaborators

Benefits

• At Adobe, you will be immersed in an exceptional work environment that is recognized around the world.
• You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
• If you’re looking to make an impact, Adobe's the place for you.
• Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level