Programmatic Account Manager

WPP PLCMilan, TN
74dHybrid

About The Position

We are looking for an experienced Account Manager to help develop strategic relationships within world-class media agencies. You will be a thought leader and strategic thinker, helping to evangelize Media Solutions amongst your peers within agencies. You will be responsible for developing deep relationships with internal agencies and clients to ensure optimal adoption of all product features. You will collaborate with a group of quick-witted coworkers and clients who are all passionate about digital media and digital emerging trends. You will engage with our clients in professional and social settings, build relationships and define and implement Solutions which make us unique to our clients.

Requirements

  • At least 3-5 years of experience in the Media & Advertising sector, preferably in media agencies, tech companies amd saleshouses
  • Proven experience in Media Planning and Programmatic Buying
  • Preferably good knowledge of the Connected TV and Advanced TV
  • Proficiency in major DSPs (The Trade Desk, Amazon DSP, Google DV360) for data extraction and reporting.
  • Advanced competence in managing and interpreting media performance data.
  • Familiarity with the principles of cross-channel strategy and strategic integration of online media.
  • Knowledge of the online and display media landscape, including formats, metrics, and trends.
  • Advanced use of analysis and reporting tools (e.g., Excel, PowerPoint, BI tools).
  • Degree in Marketing, Communication, Economics, or related fields.
  • Fluent business English
  • Strategic thinker and problem solver
  • Problem solver
  • Organized, proactive and ability to develop creative solutions
  • Ability to negotiate
  • Excellent with numbers and a strong eye for detail

Nice To Haves

  • Preferably good knowledge of the Connected TV and Advanced TV

Responsibilities

  • Manage client relationships
  • Support planning teams in defining cross-channel media strategies, with a focus on Programmatic Advertisng,
  • Develop strong and effective media plans based on client objectives
  • Manage and monitor campaigns
  • Participate in post-campaign analysis
  • Negotiate effective deals
  • Supervise insertion order process and ensure adherence to terms and conditions
  • Handle cancellations and re-allocations in a timely manner
  • Optimize campaigns based on direction from Campaign Management team
  • Maintain and report on weekly pipeline of proposals and bookings
  • Take part in group brainstorming sessions to bring great ideas to life

Benefits

  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Professional, Scientific, and Technical Services

Number of Employees

5,001-10,000 employees

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