Program Specialist, Campus Marketing

Kaplan

22h • Remote

About The Position

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work. The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them. The Campus Marketing team leads Kaplan’s undergrad campus outreach strategy across North America. Program Specialists play a key role in this effort—driving sales, generating leads, and increasing market share by engaging directly with students, campus organizations, and influential gatekeepers. As on-the-ground product experts, they lead high-impact events, build strategic campus relationships, and position Kaplan as the preferred test prep provider for students.

Requirements

• Bachelor’s Degree in Business, Marketing, Education, or related field
• 1+ year of experience in campus leadership, event promotion, student outreach, or peer advising with a focus on marketing, sales, or engagement.
• Comfort operating in a fast-paced, dynamic, and collaborative enivornment

Nice To Haves

• Prior field marketing or business development experience
• 1+ year in at least one of the following: Sales experience/business development

Responsibilities

• Identify and secure opportunities to drive Kaplan’s campus visibility, generate leads, and support campus sales growth.
• Source, support, and lead campus events, including fairs, tabling, and student organization presentations.
• Develop deep expertise in Kaplan products to deliver compelling on-campus and virtual presentations.
• Lead in-person and virtual student consultations, providing course and timeline recommendations that converts leads into enrollments.
• Manage a lead pipeline and provide appropriate and relevant nurturing follow-up.
• Build and maintain relationships with campus advisors, administrators, and student organizations to position Kaplan as the preferred test prep provider.
• Leverage campus-specific insights to inform strategy and optimize sales and lead generation.
• Track competitor activity and suggest marketing improvements.
• Coordinate with team members on campus partnerships, marketing materials, and merchandise distribution.
• Perform additional duties as assigned.

Benefits

• Remote work provides a flexible work/life balance
• Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
• Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
• Comprehensive health benefits new hire eligibility starts on day 1 of employment
• Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level