Marketing Program Specialist

Akamai•Cambridge, MA

11h

About The Position

As a Marketing Program Specialist, you will be at the forefront of driving demand for the world's most distributed cloud platform. You will be responsible for the execution and optimization of high-impact digital marketing programs that introduce developers and enterprise architects to Akamai's suit of cloud computing services- including Linode Kubernetes Engine (LKE), Distributed Edge Computing, and Global Infrastructure as a Service (IaaS). The ideal candidate is a data-driven marketer who thrives in a fast-paced environment, managing multiple concurrent workstreams across paid media, search, and social platforms. You will act as a central hub, coordinating between global teams to ensure that our cloud messaging is consistent, our targeting is precise, and our pipeline impact is measurable. Our ability to shape digital life today relies on developing exceptional people like you. The kind that can turn impossible into possible. We’re doing everything we can to make Akamai a great place to work. A place where you can learn, grow and have a meaningful impact. With our company moving so fast, it’s important that you’re able to build new skills, explore new roles, and try out different opportunities. There are so many different ways to build your career at Akamai, and we want to support you as much as possible. We have all kinds of development opportunities available, from programs such as GROW and Mentoring, to internal events like the APEX Expo and tools such as Linkedin Learning, all to help you expand your knowledge and experience here.

Requirements

Have 2 years of relevant experience in Marketing, Communications, Business, or a related field and a Bachelor's degree or its equivalent
Have experience in B2B digital marketing, ideally within the Cloud Computing, SaaS, or DevOps industry
Have hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Business Suite
Have proficiency in project management tools (e.g. Jira, Asana, or Monday.com) to manage concurrent deliverables and global sprint cycles
Have the ability to translate complex data sets into clear "so-what" summaries for cross-functional stakeholders

Responsibilities

Developing and executing end-to-end digital campaigns across LinkedIn, Google Search/Display, and programmatic platforms to drive high-quality leads for Akamai's cloud and security portfolios
Managing daily performance of paid media budgets, to performing continuous A/B testing on ad copy, creative assets, and landing pages to improve CTR and Conversion Rates
Leading the lifecycle of multiple digital projects simultaneously, ensuring all assets (UTMs, tracking pixels, creative specs) are delivered on time for global launches
Collaborating on the development of "Cloud-First" visual identities and messaging that resonates with developer-centric audience
Partnering with Sales Development and Field teams to ensure seamless lead hand-off and provide digital air cover for regional events and account-based marketing (ABM) plays
Working in tandem with regional marketing leads in EMEA, APJ, and ASIA to localize campaigns while maintaining a unified global brand voice
Utilizing Salesforce, Marketo, and Tableau to track the "lead to opportunity" funnel, providing actionable insights to Product and Marketing leadership