Program Manager - Retail Experience, Offline Sales & Mktg

Amazon • Seattle, WA

4d • $104,100 - $185,000

About The Position

The Offline Sales & Mktg team is looking for a Program Manager to oversee daily operations of our 70,000-square-foot retail experience center. This space includes our retail showroom, prototype space, and event areas. This role also supports the overall program management of the Store Within A Store (SWAS) program and retailer event activations across our offline retail network. This individual contributor role ensures the space operates efficiently, safely, and in alignment with brand standards while delivering a best-in-class experience for visitors. The Program Manager drives both tactical execution and strategic planning for retail partnership programs, managing everything from fixture installations and content updates to prototype reviews with internal leadership, retail partners, and external vendors. The ideal candidate is equally comfortable assembling retail fixtures on a showroom floor and presenting program strategies to senior leadership. They balance operational precision with strategic thinking — maintaining the space, coordinating complex workback schedules, leading executive tours that bring our brand to life, and managing multi-partner retail programs that drive business results.

Requirements

• 5+ years of program or project management experience
• Experience using data and metrics to determine and drive improvements
• Experience owning program strategy, end to end delivery, and communicating results to senior leadership

Nice To Haves

• 2+ years of driving process improvements experience
• Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field

Responsibilities

• Plan and execute high-visibility events and visits, ranging from small stakeholder sessions to large gatherings of 50–200 participants
• Lead engaging showroom tours for executives, partners, and guests, providing insightful overviews of brand strategy and product display programs
• Collaborate with internal teams and vendors to ensure all event logistics — from space setup to AV readiness — are executed seamlessly
• Coordinate VIP experiences and executive briefings that showcase brand innovation and retail strategy
• Develop and maintain comprehensive program roadmaps, timelines, and success metrics for SWAS rollouts and refreshes across retail partner network
• Create business cases and recommendations for SWAS expansion, fixture updates, or program enhancements
• Conduct regular site visits and audits to ensure SWAS locations meet brand guidelines and operational standards
• Coordinate content updates across SWAS locations, including signage, digital displays, product information, and promotional materials
• Manage planogram changes and merchandising resets, ensuring accurate product placement and visual presentation standards
• Develop and execute detailed workback schedules for SWAS installations, refreshes, and seasonal updates across multiple locations
• Implement customer experience updates including interactive demos, product sampling programs, and staff training materials
• Coordinate with retail partners on fixture design, installation schedules, product assortment, and merchandising standards
• Manage logistics for fixture shipments, installation crews, and material deliveries to partner locations
• Troubleshoot operational issues at SWAS locations and coordinate rapid response for fixture repairs or product replacements
• Develop event strategies that drive traffic, enhance brand awareness, and support device trainings.
• Analyze event performance data and create post-event reports with insights, learnings, and ROI analysis
• Manage event budgets, vendor contracts, and resource allocation across multiple simultaneous activations
• Coordinate product updates to event booths, ensuring latest devices, accessories, and demo units are available
• Manage booth structure changes including assembly, disassembly, configuration modifications, and component replacements
• Execute delivery and pick-up logistics for event booths, including freight coordination, tracking, and inventory management
• Oversee on-site booth setup and teardown, working with installation crews and venue staff
• Maintain booth component inventory and coordinate repairs or replacements for damaged materials
• Ensure all event materials (signage, promotional items, demo products) are packed, shipped, and received on schedule
• Coordinate cross-functional teams including marketing, sales, training, and logistics to deliver seamless event experiences
• Serve as the brand standard reference point for SWAS fixture design and merchandising execution
• Develop showroom layouts and prototype displays that effectively communicate brand strategy and product innovation
• Partner with product, design, and marketing teams to plan quarterly showroom refreshes aligned with launch calendars
• Manage daily operations of the showroom and prototype spaces, ensuring displays, fixtures, and demo products are current, functional, and aligned with retail brand standards
• Execute product refreshes, prototype installations, and fixture updates using hand and power tools
• Maintain an organized, visitor-ready environment that reflects the brand's design and innovation
• Perform routine maintenance and repairs on fixtures, displays, and demo equipment
• Receive, process, and organize inbound freight and small-parcel shipments
• Manage prototype shipments (inbound/outbound), including tracking, documentation, and secure handling
• Maintain inventory of demo units, prototypes, event materials, and supplies; oversee ordering, replenishment, and accurate record keeping
• Coordinate logistics for SWAS fixture shipments and retailer event materials across multiple locations
• Track and manage equipment returns, repairs, and asset disposition
• Oversee day-to-day operational needs across the 70,000-square-foot floor, including space organization, maintenance coordination, and safety standards
• Partner with facilities and security teams to manage badge access and visitor permissions for the secure space
• Ensure adherence to all building protocols and operational policies
• Coordinate with building management for loading dock access, freight elevator scheduling, and waste removal
• Provide regular program updates to leadership on SWAS performance, retailer events, and showroom operations
• Create executive-level presentations with program insights, performance metrics, and strategic recommendations
• Manage stakeholder expectations and facilitate alignment across competing priorities
• Maintain program documentation including workback schedules, standard operating procedures, and best practices
• Drive continuous improvement initiatives based on data analysis, partner feedback, and lessons learned
• Lead cross-functional working sessions to align on program priorities and resolve operational challenges

Benefits

• Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
• For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level