Program Manager, Marketing

Baseten • San Francisco, CA

1d

About The Position

We’re looking for a Program Manager, Marketing who can build and run the operational backbone of Baseten’s marketing engine.
This role is about creating clarity, rigor, and velocity across everything marketing touches — from campaign launches to funnel reporting to cross-functional execution. You will ensure that our programs ship on time, our campaigns go live flawlessly, our reporting is trusted, and our team operates with precision.
Own the end-to-end operationalization of marketing campaigns across paid, lifecycle, content, and ABM.
Build and enforce QA standards to ensure every campaign is deployed accurately (tracking, routing, segmentation, reporting).
Maintain clear performance reporting across funnel stages (traffic → MQL → SQL → pipeline → revenue).
Run the marketing operating rhythm: bi-weekly planning, sprint tracking, roadmap visibility, and QBR execution.
Drive cross-functional alignment across Marketing, Sales, RevOps, and Design to keep initiatives on track.
Continuously improve documentation, process, and workflow automation to make marketing more scalable.
This is a high-ownership role for someone who thrives on building systems, eliminating ambiguity, and turning fast-moving growth plans into structured execution.

Requirements

• Has 3–6 years of experience in Marketing Operations, Program Management, Campaign Operations, or RevOps-adjacent roles.
• Has built and QA’d multi-channel B2B campaigns end-to-end.
• Is highly proficient in Excel / Google Sheets (pivot tables, formulas, structured reporting).
• Understands core B2B funnel metrics and how marketing drives pipeline.
• Is deeply organized and naturally process-oriented.
• Has experience with workflow tools (Notion, Asana, Linear) and CRM/automation platforms.
• Has worked in B2B SaaS, infrastructure, or developer-focused products.
• Thinks in systems and documentation — not just tasks.
• Is proactive, detail-obsessed, and comfortable operating in a fast-moving environment.

Responsibilities

• Organize, deploy, and launch campaigns across paid channels, email, landing pages, webinars, and lifecycle programs.
• Ensure flawless setup of UTMs, tracking parameters, form routing, CRM sync, and audience segmentation.
• Create and enforce pre-launch QA checklists and post-launch validation processes.
• Maintain naming conventions, tagging hygiene, and documentation standards.
• Monitor pacing and flag issues before they impact pipeline.
• Run bi-weekly marketing standups, sprint planning, and initiative tracking.
• Maintain roadmap visibility and status reporting across workstreams.
• Keep cross-departmental initiatives on schedule and unblock dependencies.
• Organize and operationalize Quarterly Business Reviews (QBRs).
• Own meeting agendas, notes, action tracking, and follow-ups.
• Pull recurring reports on campaign performance, funnel conversion, and pipeline contribution.
• Maintain dashboards in CRM/marketing automation tools and Google Sheets.
• Track core B2B metrics (CPL, MQL→SQL, pipeline influence, CAC trends, stage conversion rates).
• Identify inconsistencies in reporting and ensure data integrity.
• Support executive-ready summaries for leadership and board discussions.
• Build scalable SOPs, templates, and documentation in tools like Notion.
• Improve workflows across Asana, Linear, CRM, and marketing automation platforms.
• Identify automation opportunities to reduce manual work.
• Create operational guardrails that prevent errors and improve repeatability.

Benefits

• Competitive compensation, including meaningful equity.
• 100% coverage of medical, dental, and vision insurance for employee and dependents
• Generous PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
• Paid parental leave
• Company-facilitated 401(k)
• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed