Program Manager - Marketing Technology and Operations

Highmark Health

13d

About The Position

This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.

Requirements

Minimum High School Diploma / GED
7 -10 years of work experience in project management or 7-10 years of work experience delivering business solutions using information technology

Nice To Haves

Bachelor’s degree in Business Administration or Technology Management-related area of study
MBA or Master’s Degree in Technology Management-related area of study
Experience in healthcare marketing, marketing technology platforms, and strategy development
PMP or Certification in Project Management

Responsibilities

Program & Initiative Management Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio
Establish governance frameworks for campaign intake, prioritization, and resource allocation
Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed
Strategic Alignment & Governance Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes
Ensure all marketing initiatives align with corporate strategy and CMO priorities
Executive Support & Communication Develop standardized marketing strategy templates and dashboards for KPI reporting
Change Management & Adoption Proactively identify and address potential barriers to change adoption within marketing initiatives.
Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions.
Marketing Technology & Data Integration Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting
Drive adoption of marketing dashboards and attribution models to measure program impact
Continuous Improvement & Enhancements Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact.
Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development.
Operational Adherence & Compliance Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization.
Stakeholder Engagement Partner with internal stakeholders to develop messaging for marketing initiatives
Customer-Centric Metrics Develop and deploy customer engagement and satisfaction metrics tied to marketing programs